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I found this forum through @eliquid's paid traffic crash course, and I was blown away. I kept studying and found Andy Black's posts and radio interviews.
I've been obsessing over AdWords since then (like 3 months ago) and learning as much as I could.
A month ago I persuaded the GM of my company to give AdWords a shot. I offered to do it for free because I knew that if I could make it work, I'd be able to start doing this for other HVAC companies. We started getting our first impressions and it gave me a strange high. We then got our first clicks, and then our first phone call requesting a quote on an installation. I was absolutely hooked at that point. I couldn't believe that I had actually affected hundreds of people in my local market in under 24 hours. This was my first taste of seeing fruits of my labor.
More than two weeks ago we started our testing phase, and things are looking good! We've got a great amount of impressions and clicks for our service area, and we've got some juicy data that will help our SEO.
I've learned too many things to outline here, but for more than two weeks I've been staying late after work and grinding. There have been many things that I had to research with Google, ironically, in order to learn more than the average "expert".
Things like setting up dynamic call tracking, pivot tables in Excel (thanks to @Andy Black), and EPC (earnings per customer).
Goals
-I've given myself until the end of April to learn as much as possible. May 1st I start cold emailing and/or cold calling HVAC businesses that I've already predetermined to be good businesses that I want to help. I'm subscribed to Andy Black's idea of charging a very small fee for AdWords. $250 a month will probably be what I charge, maybe $300. Psychologically, $250 seems easier to sell, but we'll see which one works better when I start working with business owners. At $250/month, I'd need 20 clients to afford paying myself $2.5k. Or, I could charge $500/month to handle AdWords and FB ads combined. I might let the owner decide if he wants one or both. Knowing this, my revenue numbers might be hard to predict. Either way, I'll do what it takes to get to $5k/month revenue this year.
-I'm also good friends with a guy who's done all things website/seo/paid traffic for 10 years, and he's starting an agency with another friend. They have a few hot leads, including a celebrity, big government agencies, and some regional brands. My friend says he'll hire me to do paid traffic for them if I'm good enough. I could probably get half of the $5k/month revenue from working for him.
-He also told me he'd give me 20% recurring monthly revenue on any client I brought to his new agency. This is probably a great opportunity for me. I could get really good at AdWords and FB Ads and use those skills to find leads. And doing paid traffic for his agency could springboard me into more work with other agencies. I do want to try and get a few of my own clients, though, so that I can learn from other business owners.
That's it for tonight. If anyone has any book recommendations on learning how to market products and services, I'd be most grateful. I can see why marketing is a great skill to have. I want to improve my copy writing skills, so if there are any good books on that I'd like to read them. If I can learn to become a great marketer, I'll never go hungry.
Tomorrow I'll outline problems I've had and how I overcame them.
I've been obsessing over AdWords since then (like 3 months ago) and learning as much as I could.
A month ago I persuaded the GM of my company to give AdWords a shot. I offered to do it for free because I knew that if I could make it work, I'd be able to start doing this for other HVAC companies. We started getting our first impressions and it gave me a strange high. We then got our first clicks, and then our first phone call requesting a quote on an installation. I was absolutely hooked at that point. I couldn't believe that I had actually affected hundreds of people in my local market in under 24 hours. This was my first taste of seeing fruits of my labor.
More than two weeks ago we started our testing phase, and things are looking good! We've got a great amount of impressions and clicks for our service area, and we've got some juicy data that will help our SEO.
I've learned too many things to outline here, but for more than two weeks I've been staying late after work and grinding. There have been many things that I had to research with Google, ironically, in order to learn more than the average "expert".
Things like setting up dynamic call tracking, pivot tables in Excel (thanks to @Andy Black), and EPC (earnings per customer).
Goals
1. By the end of the year I want to be supporting myself as a paid traffic expert. To me, this means $5k/month revenue for my business so that I can pay myself $2.5k/month. I realize this might seem low to other people, but in my mind this is a realistic and achievable figure to me. I'll definitely be shooting for more. 2019 will be about scaling my business once I get myself to at least a 95th percentile skill level in AdWords and Facebook ads.
-I plan on targeting other HVAC businesses throughout the country who could benefit from AdWords, and possibly with Facebook ads as well. I think FB ads would work well for the more pricey installation services HVAC companies provide. I could use a case study of someone having a new heat pump installed in their home, and use images from that to advertise on FB. It could be a great way to learn how to create sales funnels.
-I've given myself until the end of April to learn as much as possible. May 1st I start cold emailing and/or cold calling HVAC businesses that I've already predetermined to be good businesses that I want to help. I'm subscribed to Andy Black's idea of charging a very small fee for AdWords. $250 a month will probably be what I charge, maybe $300. Psychologically, $250 seems easier to sell, but we'll see which one works better when I start working with business owners. At $250/month, I'd need 20 clients to afford paying myself $2.5k. Or, I could charge $500/month to handle AdWords and FB ads combined. I might let the owner decide if he wants one or both. Knowing this, my revenue numbers might be hard to predict. Either way, I'll do what it takes to get to $5k/month revenue this year.
-I'm also good friends with a guy who's done all things website/seo/paid traffic for 10 years, and he's starting an agency with another friend. They have a few hot leads, including a celebrity, big government agencies, and some regional brands. My friend says he'll hire me to do paid traffic for them if I'm good enough. I could probably get half of the $5k/month revenue from working for him.
-He also told me he'd give me 20% recurring monthly revenue on any client I brought to his new agency. This is probably a great opportunity for me. I could get really good at AdWords and FB Ads and use those skills to find leads. And doing paid traffic for his agency could springboard me into more work with other agencies. I do want to try and get a few of my own clients, though, so that I can learn from other business owners.
That's it for tonight. If anyone has any book recommendations on learning how to market products and services, I'd be most grateful. I can see why marketing is a great skill to have. I want to improve my copy writing skills, so if there are any good books on that I'd like to read them. If I can learn to become a great marketer, I'll never go hungry.
Tomorrow I'll outline problems I've had and how I overcame them.