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SUCCESS! ROOTER RANGER - Got my plumbing fixed for $47 last night.

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biophase

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I felt compelled to write this because you just don't have good experiences in general with the service industry. Last night, while I was watching the NBA finals I noticed a smell in the house. At first I thought something died in the attic but when I walked into my bathroom, there was water in the shower drain and it stunk. In my second bathroom, there was also water in the bathtub. So I knew that the problem was house wide and that I wouldn't be able to fix this one.

I'm sure we all have that dread of calling a plumber or HVAC guy after 7pm. We know it's going to cost an arm and a leg just to get someone out. So I googled "clogged sewer pipe scottsdale" or something like that and a few plumbers came up. I clicked on Rooter Ranger (361 5 star reviews on Google) and made the call. It rang forever and yes, an answering service picked up. I thought that it would be a lead capture service and that I'd be getting calls from a dozen plumbers after. I asked them what the service charge was and the person on the phone said that there was no charge for the service call and that they had a $47 drain unclogging special, so I told them to send someone over, still being very skeptical on the price. Honestly, I was prepared to pay $150 especially since I couldn't use the shower or any of my toilets.

The plumber on call was at another home and would arrive in about 2 hours. At 9pm he showed up and long story short, he unclogged the drain and charged me $47.

I asked him all sorts of questions because, $47 service calls cannot be profitable. He said that Rooter Ranger in AZ has about 100 plumbers as employees. They do not use contractors. They lose money on $47 calls, but many calls require additional work like removing toilets or replacing pipes. They have a number of guys on call all night. They don't charge extra for weekends or 3am calls.

I've told a few people already about them today and everyone was shocked at $47 price. That's why I wanted to write this post and also purposely put their name in the title in case people google them (They are available in CA, AZ and NV). This is what happens when you get way more value than you paid for. You feel compelled to tell people and even write a post about it.

I wish more service companies would do it this way. It's the easiest form of marketing.

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BizyDad

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Raoul Duke

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MetalGear

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Wow that costs about $250-500 in the NY, NJ, PA area
 

sparechange

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Wasn't this Bezo's approach with Amazon? IIRC he lost money for about 5 years before becoming an ''overnight success''
 

door123

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exactly, I do the same thing. I have a breakeven leader to reel in leads & then crossell/upsell them on the back end. For example, to wall mount a tv I charge base price of $99 (competitors charge min $150) then I have various upsells/cross-sells ranging from $50 to $200 often with 90% profit margins.
 

G Man

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A loss leader is definitely not a bad idea, especially if you have a number of salaried employees who are doing nothing otherwise. If better paying work picks up, kill the loss leader.
 

Parks

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Thanks for the share biophase,

I am one who cannot get over the idea that there is so much potential in innovating service industries like this.

So many not thought of possible business model reworks but none paving the way quite yet.

I will say I find this one pretty interesting though, so far I'm in a almost neighboring industry and getting enough work never seemed the problem. Then again your Rooter you hired might just want to focus on maxing out his whole area (potential customers) vs franchising.

Interesting
 

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