User Power
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- Apr 17, 2018
- 950
- 1,356
I'm requesting help with a CENTS analysis of the general business concept: provide online marketing services for "Mom & Pop" (local, not franchised, not part of a bigger chain) restaurants, building sites for them and linking those into a lead generation/referrals portal.
My goal is to focus first on evaluating the market opportunity and niche.
After the niche review, unless I see some kind of red flag showstopper warnings here, I'll follow up with more specifics of what I can offer, and how I can offer and fulfill it.
I'll start today with...
My goal is to focus first on evaluating the market opportunity and niche.
After the niche review, unless I see some kind of red flag showstopper warnings here, I'll follow up with more specifics of what I can offer, and how I can offer and fulfill it.
I'll start today with...
Need
- Whenever people have even a little bit of disposable income, many people like to eat out at restaurants. That's true for me!
- Whenever people can get even a little bit of business funding together, many people like to open restaurants, or to buy out and take over an existing restaurant. Many of these independent restaurants have good food and service but poor marketing. I'd be proud to help them succeed.
- Marketing is essential for both diners and restaurants, so that diners can discover new restaurants they might like, and so restaurants can remind diners to come back and give them special reasons to come back, such as time sensitive special offers.
- Outside of a franchise or chain with a corporate headquarters, many restaurant operators are flying by the seat of their pants when it comes to marketing. They guess at random tactics and hope they're right.
- Online is the modern, convenient, fun, fast way for restaurants to be discovered, understood, and remembered by diners.
- Online marketing is a mystery to many small business owners. Even if they have someone technically savvy (maybe one of the kids likes computers), at a small family restaurant they're often too busy to spend any time on this.
- Online marketing can provide an excellent return on investment for a little restaurant. Their web page can be the same size on screen as anyone else's, bringing in a few new diners all the time, some of whom like the place and become regulars.
- Competition proves that there is an ongoing industry of marketing guidance, help, and services to restaurants.
- There are lots of little local restaurants with no web page, and also no Facebook page or any other online presence about their food, price, service and ambiance, unless Google Maps happens to include their info and some reviews.
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