good example for how not to write a copy. And here I was thinking I was speaking the average American millenials lingo! Haha. I’ll work on it. Do you have a link to that post you’re referring to by lex? I think my target niche is millennials, to concentrate on a single niche and fix their problem would be my initial idea of luxury suits that are handmade on a subscription model. No you can’t buy yoga pants for 8.99 in America shipped, whether they’re off brand or not to be honest.
INTRO Most liked posts in thread: Question on scaling my new website
Also if your margins are razor thin how are you going to afford to run paid advertising in order to scale? It is always a mistake to rely on low pricing to drive sales. It's the biggest mistake I see with people new to eCommerce.
Not with the site design but how you're executing the whole thing.
1) Biggest issue is you actually do not have a specific target market/audience in mind. Even "American millennials" is way too broad. If you target this group, you're essentially competing with all the major fashion brands out there : Zara, Forever 21, J Crew, Urban Outfitters, Free People......You're basically competing directly with these leviathans with billions to burn, and add to that, they are already well-known with established customer bases.....
You need to really niche down a lot more to build a small, devoted audience over time and then scale from there. All that exists now is just a Shopify website with some clothing products on it.
2) There's no story, no aspirations, no inspirations. You're selling these clothing as commodity products, with a race to the bottom.
3) With fashion, there isn't really a "problem" to fix, since fashion (or clothing) is a product that leans on the far end of the "Want" spectrum. Personally, I don't see copywriting as the antidote for your case. Maybe catchy slogans or headlines yes, but definitely not paragraph-long wall of texts with sales pitches telling people why they should buy those clothes. Which fashion brand does that? It's all about the images and lifestyle they're selling.
4) I would say forget about putting up men's clothes. Just focus on the women category first, niche down a lot more and sell to that specific audience.
5) I used to think Free Shipping is the answer to all online shops' woes, but after studying some brands that didn't offer any sort of free shipping regardless of how much the customer spends (and these folks are still doing so well), I realize free shipping actually burns into your margins.
Currently, it seems you're using free shipping as your unique selling point. That should never be your main selling point especially in "fashion".
6) The "Our Mission" page needs to be redone. After you've nailed down your very specific target customer. Then write that page for that customer. Don't talk about "razor thin margins", "tiny profits" and "branding". That page currently looks like it's written for entrepreneurs starting a clothing business, not for young women buying those clothes.
7) Personally, I'm not a big fan of the dropshipping model. Waiting 2 - 3 weeks for the clothes to arrive? You better have some ultra unique selling point (not price) to overcome that.
On your Mission page, you wrote :
Jeez. So basically I have done nothing well. God. Makes me feel like I just wasted the last x hundred hours of my life. Guess I should have stayed in that dead end job...
So I’m going to go at this from a totally different way now. I think I’m going to go with the unique angle and push it hard. Increase pricing. And manufacture my own clothing instead so I can affect shipping times. Basically, you’re unique. So why do you buy clothing made for someone else? Buy clothing made for you, and only you. Suutd.com. Relaunch will end up tasking a couple months bc the websites coding sadly :/
Like. There’s this company that will get you a persons measurements with just their height and shoe size, and is only slightly off from a tailor. Using that, and having people click through a look book then using their selections, we curate clothing for them. How does that sound Xeon?
You need to get this sorted out clearly before doing anything else or finding a manufacturer.
And what and who will your target audience be?
Age group, ethnicity, country to focus on, any subcultures or movement they're into etc...
I see you are rethinking things so I thought I'd just drop that into the melting pot. Good luck.
Have you leveraged your personal network and had friends like and share your Facebook pages? I'm not a expert but that would be my first port of call. Build up a email list through a free giveaway or competition and then market to the email list aswell.
Yeah, I’m going to do a giveaway for the people that share of a $1000 to $1500 shopping spree. Do you think that amount would be enough to motivate people to like/share on social?
Its really great that you are taking action!
Who is your target market? Who are those "sophisticated"?
You told you have women's clothing and are going to add men's clothing soon. Right now you have few blouses and leggings and it appears you are going to add whatever is easy to find from some drop shipping sites.
Maybe you can earn something with it, I'm from small country and maybe its different in US. But can't people buy the same kind of ordinary stuff from local supermarkets for the same cheap prices at the same time while buying bread?
I recommend you should niche out right now. Research & find your target market and solve some problem for them (read Unscripted and especially the part about value skewing). When you have niche products, then concentrate all your efforts on your target market.
You can learn a lot from Lex DeVilles posts about copy writing. Right now, you're page seems like a good example on how to not write a copy.
This is one for example.
GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less
Ok, i don't know if it was that bad , the first paragraph actually has some points in it that you could use on your front page and advertisements. But other paragraphs, so many sentences started with "We". "We have", "We want", "We hope" and so on. So much text but only value proposition is better price.
Do US millennial's really care if the yoga pants are 8.99 or 15? Ok, US is so big market that probably there is enough of those who do. Then your target market actually is most price sensitive US millennials? I still recommend narrowing it down and finding something that you can build your product range and USP on, not just price.
In terms of the website itself, I don't really feel as if you have any branding.
What is the message you are trying to get across for your business? Why should people choose you?
Within your 'mission statement' you are talking about small margins & profits, no one cares about your profits. It feels more of a sales pitch to an investor than a mission statement for customers honestly.
Gotcha. I just didn’t know how to craft the message I want to get across. Curated clothing. Low margins. Great prices. To the guy that said it’s Aliexpress, some of the items are from there but I haven’t had any luck finding us dropshippers on aliexpress so I found that by googling Los Angeles Dropshipping
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