Hey everyone.
I’ve got an e-commerce brand I’m working on in which a central focus is a mission. In this case global health and sanitation.
Similar businesses include 4ocean and Handbands Of Hope.
I have a couple of concerns though with my business model. These other companies are very clear in their offering:
4ocean: Buy a bracelet, pull a pound of plastic from the ocean.
Headbands Of Hope: Buy a headband and donate one to a child with cancer.
However, I don’t have the same clear offer since I’m just donating a portion of the profits to a few charities, vs. donating a bottle of soap or something.
Buy my product and we’ll donate some $$$?
The only reason I’m not donating an item like the others is the fulfillment and logistics of donating physical goods across continents.
Am I overthinking this? Will people still buy with the promise of donating a portion to charity?
...and yes, my product is something people would buy even without the charity component.
I’ve got an e-commerce brand I’m working on in which a central focus is a mission. In this case global health and sanitation.
Similar businesses include 4ocean and Handbands Of Hope.
I have a couple of concerns though with my business model. These other companies are very clear in their offering:
4ocean: Buy a bracelet, pull a pound of plastic from the ocean.
Headbands Of Hope: Buy a headband and donate one to a child with cancer.
However, I don’t have the same clear offer since I’m just donating a portion of the profits to a few charities, vs. donating a bottle of soap or something.
Buy my product and we’ll donate some $$$?
The only reason I’m not donating an item like the others is the fulfillment and logistics of donating physical goods across continents.
Am I overthinking this? Will people still buy with the promise of donating a portion to charity?
...and yes, my product is something people would buy even without the charity component.
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