RazorCut
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What do you mean by results? Are you getting click throughs to the US? Obviously India ad's will be much cheaper so if you are bidding the same per click for both locations you might not be being seen at all in the US but will probably be top of the search listings for India.
If you are getting click throughs from the US then it will be a cultural thing. You'll have to create more appealing landing pages and split test them.
Is your product physical or digital? I'd rely on the 80/20 principle. Concentrate on the features 80% of your customer base want and ignore the rest (for now at least).
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If you are getting click throughs from the US then it will be a cultural thing. You'll have to create more appealing landing pages and split test them.
Is your product physical or digital? I'd rely on the 80/20 principle. Concentrate on the features 80% of your customer base want and ignore the rest (for now at least).
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