biophase
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Where I'm stuck is the area of why you think finding problems without domain experience means you'll play second fiddle.
IMHO please explain this.
This is because you will never know all the intricacies of a niche unless you are immersed within it. Just like your Bigcommerce example, you can tell that the people running Bigcommerce have never owned their own online store. They never knew what features the store owners wanted.
If you look at my first post in this thread (GOLD - I will help you find a product to sell on Amazon), do you think someone who does not own a coral reef tank can sell coral frags?
Seller #1. Doesn't have a coral reef tank. Yes, can sell them but doesn't really understand them. It's easy to take photos and list them run PPC to them. But that's about all he can do.
Seller #2. Has many coral reef tanks. Continuous improves upon coral plugs year after year. Runs a FB page all about coral growing. Has 25k follower IG account with daily progress photos and innovations.
So year after year, Seller #2 is innovating. Seller #1 can only copy. 5 years later, Seller #2 is 50x bigger than Seller #1.