Question about a couple lines from MJ's 'The Millionaire Fastlane' book

[MJ DeMarco]

I was re-reading some chapters from 'The Millionaire Fastlane ' and came across this line again. "Days later, I invented a risky, unproven solution and started working on it. What was I going to do? Instead of selling ad space, I was going to sell targeted, detailed leads and reservation inquires."

The last line there about selling targeted, detailed leads and reservation inquires. What are those? I mean I figure I could look it up online but I'd rather use the forum because its all about this book.

I matched ground transportation companies with customers who needed their services -- targeted by their fleet size, their fleet availability, and their geographic location.

To put it in terms of another industry, if you wanted catering services that provided mint chocolate chip Ice Cream for dessert on Friday May 30th for 24 people, I made sure the company I hooked you up with could provide such services.

Hope this makes sense.

 

[ConnorJV]

I was re-reading some chapters from 'The Millionaire Fastlane ' and came across this line again. "Days later, I invented a risky, unproven solution and started working on it. What was I going to do? Instead of selling ad space, I was going to sell targeted, detailed leads and reservation inquires."

The last line there about selling targeted, detailed leads and reservation inquires. What are those? I mean I figure I could look it up online but I'd rather use the forum because its all about this book.

 

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[ConnorJV]

I matched ground transportation companies with customers who needed their services -- targeted by their fleet size, their fleet availability, and their geographic location.

To put it in terms of another industry, if you wanted catering services that provided mint chocolate chip Ice Cream for dessert on Friday May 30th for 24 people, I made sure the company I hooked you up with could provide such services.

Hope this makes sense.

Oh ok ok, I get what it is now, thank you. But how did you do that with your Limo website? If you did it with the website at all? I'm just curious about the process and how a person actually does that.