Hey guys! This is my first time posting on the forum. Basically what my idea is is to build a brand that specifically caters to making high quality and healthy nut free protein bars. This is obviously nothing revolutionary, and on the surface it seems random, but here's my reasoning:
The Problem
I've had a severe nut allergy my entire life, and it's been a big nuisance in my life. If I eat enough of it, it can be life threatening. When I first started working out and taking nutrition more seriously, I gained a sense of the importance of more protein in my diet. And when I started looking up all the different kinds of protein sources available to me, I was pretty bummed out, because I was reminded of how I was missing out on nuts. Nuts are obviously a very high quality protein source that are convenient to eat as a snack and dense in protein. It no longer was just something I had to avoid, but something that I badly wanted now as part of my diet. What made it even worse, is that I became aware of how difficult it is to find nut free protein bars, since I LOVE snack bars. Seriously, it barely exists. I still don't know how. I'm guessing it's because it's an obvious and easy choice for brands to include in their ingredients choice. I've come to the realization that a lot of people are probably in a similar position. They want a high protein diet, but can't have the convenience of nuts in their diet. So they turn to protein bars, but oh no, still not possible. So here's where I come in...
My Solution
Of the few brands that currently sell variations of this, they either A) barely have any protein and are considered more as generic granola bars or B) They're super high in carbs, sugar, and are loaded with artificial sweeteners. I want to build a brand that people can rely on for this, a healthy and minimalist nut free protein bar high in protein, low in carbs and sugar, and no artificial sweeteners that taste great. So far I did some concept validation and found lots of forum posts online of people asking where to get this kind of protein bar, and nobody seems to have an answer. Also Google's keyword planner is showing 1300 monthly searches specifically for "nut free protein bar". My limited research so far tells me there's somewhere around 6-8 million people (increasing every year) with tree nut and peanut allergies in the US alone, and that's without adding other allergies/conditions to that.
I know these are small steps, but it shows potential to me. When I put it through the CENTS test as well, I'd say it mostly checks out. The only one is entry, but I'd say it's not gonna be easy to find an alternative like this that tastes great, not to mention my goal would be to make it allergy free across the board as well. I'd have to start off coming up with recipes at home and renting commercial kitchens for my first batches. I could use everyone's advice on how they feel about this though. I'm probably overthinking, but I'm not sure if this is actually just a dumb idea without a real need. I also know this market is saturated to death, but I guess everything else is, and as long as I'm solving a problem, I feel like there's room for me. I'd appreciate some input though.
The Problem
I've had a severe nut allergy my entire life, and it's been a big nuisance in my life. If I eat enough of it, it can be life threatening. When I first started working out and taking nutrition more seriously, I gained a sense of the importance of more protein in my diet. And when I started looking up all the different kinds of protein sources available to me, I was pretty bummed out, because I was reminded of how I was missing out on nuts. Nuts are obviously a very high quality protein source that are convenient to eat as a snack and dense in protein. It no longer was just something I had to avoid, but something that I badly wanted now as part of my diet. What made it even worse, is that I became aware of how difficult it is to find nut free protein bars, since I LOVE snack bars. Seriously, it barely exists. I still don't know how. I'm guessing it's because it's an obvious and easy choice for brands to include in their ingredients choice. I've come to the realization that a lot of people are probably in a similar position. They want a high protein diet, but can't have the convenience of nuts in their diet. So they turn to protein bars, but oh no, still not possible. So here's where I come in...
My Solution
Of the few brands that currently sell variations of this, they either A) barely have any protein and are considered more as generic granola bars or B) They're super high in carbs, sugar, and are loaded with artificial sweeteners. I want to build a brand that people can rely on for this, a healthy and minimalist nut free protein bar high in protein, low in carbs and sugar, and no artificial sweeteners that taste great. So far I did some concept validation and found lots of forum posts online of people asking where to get this kind of protein bar, and nobody seems to have an answer. Also Google's keyword planner is showing 1300 monthly searches specifically for "nut free protein bar". My limited research so far tells me there's somewhere around 6-8 million people (increasing every year) with tree nut and peanut allergies in the US alone, and that's without adding other allergies/conditions to that.
I know these are small steps, but it shows potential to me. When I put it through the CENTS test as well, I'd say it mostly checks out. The only one is entry, but I'd say it's not gonna be easy to find an alternative like this that tastes great, not to mention my goal would be to make it allergy free across the board as well. I'd have to start off coming up with recipes at home and renting commercial kitchens for my first batches. I could use everyone's advice on how they feel about this though. I'm probably overthinking, but I'm not sure if this is actually just a dumb idea without a real need. I also know this market is saturated to death, but I guess everything else is, and as long as I'm solving a problem, I feel like there's room for me. I'd appreciate some input though.
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