The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Protect Your Brand From Your Overseas Suppliers

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,918
11,894
2,453
World citizen
In the thread I posted a few minutes ago: Amazon FBA sellers MUST have their own website I promised to post a thread on the subject of protecting your brand from suppliers. I though the easiest way was to copy a chapter from my book Labels That Exploit because that exlains it in detail.

Chapter27. Protect Your Brand From Your Overseas Suppliers.
Wherever you source your products you will be open to the risk of competitors trying to copy what you are selling. Often they will do image searches in the hope of finding your product advertised by the manufacturer.

If you are buying locally in western countries the risk is greatly reduced, but if you are buying from China that risk is substantial. The business manufacturing your product will often disregard requests to refrain from publishing pictures of your branded or labeled product.

You can avoid that part of the risk by ordering all of your products without any brand or label. In what I call post − production labeling or branding the next step is to attach your brand or label after you receive the unbranded goods. In the previous chapters you will have seen that you have plenty of options from which to choose.

When placing orders with the manufacturer, don’t buy in your trading name. You can register a different business name for buying and importing, and not your use your trading or brand name. This will enable you to legally import the goods but you can then legally sell them under your trading name. You should not disclose your website address to them either.

Therefore, if you want to remain virtually anonymous to the supplier, your very first inquiry must be in a name other than your real trading name.

If your product requires compliance labeling, it might be possible in some cases to attach generic compliance labels in the factory, but without any brand displayed.

It is worth noting that in many cases it will be cheaper to label post-production than to pay what you would be charged by Chinese manufacturers. They have in their psyche the idea that they can make a little extra by charging for set up. For example, if you want direct printing on your product they will usually quote around $50 per color to set up. If you have good quality artwork, you will usually pay less than that per color to set up in your own country.

With many ways you can incorporate your brand, logo and URL in your product itself, you can save thousands by doing it yourself or subcontracting that work to a local. Think Laser, Pad Print, Screen Print, Engraving, Stamping, even Hot Iron branding.

Walter
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
@Fox It's same with me Did both quiz and application but as yet no automatic confirmation, just...
MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
freelance is cool. but to own a business is like freedom. A newsletter I'm subscribed to gave...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
If you are in IDEA mode, text "IDEA" to the above number. If you are in LAUNCH/START mode, text...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
I have a long weekend off work.. bought your "Start a Freelance Business: Take Back Your...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...



Forum Sponsor

Over 100 Fastlane Students
More Details...

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom