- Thread starter
- #3
Another update.
Sales are growing for my brand on Amazon. I have 3 products listed in the Health & Beauty category. One is the runaway winner. It accounts for the vast majority of sales. It's an "Amazon's Choice" for my target search term. Customers seem to love it:
The thing I like most is the conversion rate: over 25% of visitors to the product listing page buy. I really can't believe how high that is.
Lately, I haven't been advertising with Amazon PPC for the flagship product. It ranks high on the fist page of search results. There are repeat buyers. It's self-sustaining.
Basically, my problem right now is keeping up with demand. I make the product myself in my basement. I'm cash poor, so it's been a challenge to pay for supplies, knowing that I won't recover the spend for a couple months.
Paypal to the rescue. I buy most of my supplies using Paypal. The other day I got an offer from them for a credit line. I don't have to pay interest on purchases over $99 as long as I pay the purchase off within 6 months.
The catch, though, is that if I don't pay off the purchase by 6 months, they'll charge me the 6 months interest retroactively. And the interest rate is a usurious 26%. They're betting I'm undisciplined. They profit from my profligacy. I'm betting I can use the credit line to buy supplies. 6 months is plenty of time to reap the revenue from the products I make from those supplies. If I can do that, it's free money.
I've been doing a little Facebook marketing too. I ran a contest and gave away a $100 gift card to a retailer that aligns with my target audience. I used KingSumo and Facebook Messenger to collect entries. I managed to get about 700 email addresses from the contest at a cost of about 30 cents per lead.
No one bought, though. I think they might have been mostly free stuff chasers. But I continue to market to them with Instagram and Facebook posts. I sent out an offer for a 20% discount on a new product to the list and a few people bought. They might be warming up to the brand.
Next time I run a contest, I'll offer as the prize the products themselves. That way, I'll be better qualifying the prospects. We'll see how that works.
My priority now is to ship enough product to stay in stock through the Q4 surge. For the next few months I'll be in my basement cranking out 500 to 1000 units of product.
Sales are growing for my brand on Amazon. I have 3 products listed in the Health & Beauty category. One is the runaway winner. It accounts for the vast majority of sales. It's an "Amazon's Choice" for my target search term. Customers seem to love it:
The thing I like most is the conversion rate: over 25% of visitors to the product listing page buy. I really can't believe how high that is.
Lately, I haven't been advertising with Amazon PPC for the flagship product. It ranks high on the fist page of search results. There are repeat buyers. It's self-sustaining.
Basically, my problem right now is keeping up with demand. I make the product myself in my basement. I'm cash poor, so it's been a challenge to pay for supplies, knowing that I won't recover the spend for a couple months.
Paypal to the rescue. I buy most of my supplies using Paypal. The other day I got an offer from them for a credit line. I don't have to pay interest on purchases over $99 as long as I pay the purchase off within 6 months.
The catch, though, is that if I don't pay off the purchase by 6 months, they'll charge me the 6 months interest retroactively. And the interest rate is a usurious 26%. They're betting I'm undisciplined. They profit from my profligacy. I'm betting I can use the credit line to buy supplies. 6 months is plenty of time to reap the revenue from the products I make from those supplies. If I can do that, it's free money.
I've been doing a little Facebook marketing too. I ran a contest and gave away a $100 gift card to a retailer that aligns with my target audience. I used KingSumo and Facebook Messenger to collect entries. I managed to get about 700 email addresses from the contest at a cost of about 30 cents per lead.
No one bought, though. I think they might have been mostly free stuff chasers. But I continue to market to them with Instagram and Facebook posts. I sent out an offer for a 20% discount on a new product to the list and a few people bought. They might be warming up to the brand.
Next time I run a contest, I'll offer as the prize the products themselves. That way, I'll be better qualifying the prospects. We'll see how that works.
My priority now is to ship enough product to stay in stock through the Q4 surge. For the next few months I'll be in my basement cranking out 500 to 1000 units of product.