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- #15
MJ DeMarco
I followed the science; all I found was money.
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So you're asking how to price a product that is commodified, not your brand, and has no relative value skew in the eyes of the market?
My answer is as cheap as you can -- because that's your value skew.
Why on earth you'd want to get into a business like this is beyond me... money chasing?
Duh, but that's what you signed up for.
When you decided to sell this brand with zero value skew, you've decided to be in a business with a race to the bottom.
Good luck.
My answer is as cheap as you can -- because that's your value skew.
Why on earth you'd want to get into a business like this is beyond me... money chasing?
I don't want to get into a price war with competitors are end up in a race to the bottom on pricing.
Duh, but that's what you signed up for.
When you decided to sell this brand with zero value skew, you've decided to be in a business with a race to the bottom.
Good luck.