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Porsche now offers a $2000 monthly subscription?

Discussion in 'Business Models, Niches, Industries' started by AllenCrawley, Oct 11, 2017.

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  1. AllenCrawley
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    AllenCrawley Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    "Porsche will begin an app-based subscription service next month, joining the ranks of automakers experimenting with more flexible ownership models as ride hailing and smartphones upend traditional auto retailing.

    The length of the pilot, called Porsche Passport, is open-ended and initially will be limited to just 50 people in Atlanta, according to Klaus Zellmer, president of North America for the Volkswagen AG unit.

    The first subscription tier starts at $2,000 a month and allows users to summon a 718 Boxster, Cayman S, Macan S or Cayenne on demand. For $3,000 a month, drivers get access to 22 different Porsche models. Registration, insurance and maintenance costs are covered, though subscribers still have to pick up the tab for fuel. They can swap for as many different models as desired during the month.

    Porsche is looking for a way to reach younger consumers whose shopping and transportation habits have been shaped by Silicon Valley giants like Uber Technologies Inc. and Airbnb Inc. It’s following in the footsteps of General Motors Co.’s Cadillac, which launched its Book subscription service in January, and Care by Volvo, which combines lease, insurance and maintenance into one monthly payment."

    Read more.

    Porsche Passport
     
    Last edited: Oct 11, 2017
  2. AArora
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    AArora Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I read about this the other day and immediately thought about other businesses where this model could work. Still thinking....


    Sent from my iPhone using Tapatalk
     
  3. Mr_Maravish
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    Sounds interesting, but is $2000 a month really worth it. That's 24k a year for an entry level subscription. I'm pretty sure you can lease a Porsche for less than 2k a month and cover insurance and gas. Also raises the question of weather this younger crowd they are targeting can actually afford this.
     
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  4. AgainstAllOdds
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    Imagine how many girls and guys you'd impress driving up in a different Porsche each time.
     
  5. Mr_Maravish
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    Mr_Maravish Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    hahahaha :rofl:
     
  6. theag
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    theag Most Aggressive Guy on the Internet on the Planet Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Just finance the subscription rates.
     
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  7. StevieB
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    You know Lexus is now making you pay a yearly subscription fee for an app that controls the car starter. The first year is free but it's $80/yr after that otherwise -- no car starter.
     
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  8. Interesting Life
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    Interesting Life Contributor Read Millionaire Fastlane

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    Yeah, if I was to theoretically want to spend $2,000 a month on a car I'd be aiming a little higher ie Ferrari, Lambo, Bentley, etc
     
  9. Philip Marlowe
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    Or they'll think you're Memphis Raines... haha
     
  10. lowtek
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    I could see doing this for a month to see what the ownership experience on a couple different cars is like. If you're on the fence on whether you want to buy the panamera or spring for the panamera turbo, it could be worth it to drop a few stacks.

    Other than that, I don't know why you wouldn't just lease one for cheaper.

    It's also worth noting that cadillac does something similar.

    I think this business model will probably catch on in the future.
     
  11. RogueInnovation
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    Yeah a friend of mine was promoting this idea 7 years ago, but he wanted to do it with every car and yatchs etc
    Porsche has the resources to do this, so it seems to be a smart move
     
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  12. minivanman
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    minivanman Bronze Contributor Speedway Pass

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    If it impresses someone to drive up in a Porsche, are they really worth impressing in the first place? Now if I can drive a Rolls-Royce for $2000 a month, count me in. I don't care about impressing anyone but myself with a Rolls-Royce!

    Impressing someone by paying $2000 a month to lease a Porsche reminds me of those people that pay to drive all those exotic cars around places like Miami Beach.
     
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  13. Ceewo
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    Well i think that it's about the versatility right? You can have an all-wheel-drive SUV for winter, panamera or macan during the year, boxster for your summer weekend trips and 911 when you feel like you want to hit some country roads really hard.

    Well it will be more expensive than having just one car and you won't own anything but the experience will be much better, plus you don't have to worry about servicing and stuff.

    Less worries, better experience = more money

    It's on you.

    I love the idea.

    I haven't studied this particular offer in greater detail because it's not currently what i need but i would love to have something like this in the future.
     
  14. AllenCrawley
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    AllenCrawley Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    You and me both!
     
  15. AArora
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    What I meant was, the choice that Porsche has. If I can have the choice to drive new and old Rolls', I'll do that!
     
  17. MJ DeMarco
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    Admin Post
    Nowadays in today's culture wars of "evil rich guy not paying their fair share" I'd be doing it not to impress people, but to piss them off.

    The more expensive and gaudy the car, the more powerful the triggering in traffic. :playful: :innocent: :halo:
     
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  18. AllenCrawley
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    AllenCrawley Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    That's just one Rolls. Set me up on a subscription plan where I can pick different Rolls to drive whenever the mood hits me you got a deal.
    :hilarious:
     
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  19. AArora
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    Damnit.. gonna be harder to profit off of you; multiple Rolls and repair bills.. yikes
     
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  20. MJ DeMarco
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    Damn, I would have never guessed. I figured you'd for a boxy Mercedes G-Wagon.

    [​IMG]
     
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  21. AllenCrawley
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    AllenCrawley Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Close. I got my eye set on a Land Rover Defender for off-road use.

    defender.jpg

    But yes, Rolls Royce is what I've always pictured myself driving.
     
  22. BrooklynHustle
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    That's what I was thinking
     
  23. Kak
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    A bunch of puff daddys.
     
  24. Kak
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    This should be a featured post.
     
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  25. 404profound
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    F that. I take the bus for $70 a month