User Power
Value/Post Ratio
199%
- May 7, 2014
- 137
- 273
It isn't mainly the mode of communication. It is the offer itself.
Pretty much this.
You can't just look at it as black and white. "email prospecting is good" or "email prospecting is bad".
Your product-market fit and offer are going to affect your results much more than the channel which you're reaching out to people on.
If you have something which your audience really wants, then you don't have to worry about whether you're going to catch their attention or not. You may get the occasional rejection, but you'll have so many yeses that you won't even care.
If you're getting "brush-off replies" all the time, then it's probably not a case of cold email vs. cold calling, it's a matter of your offer, the demand in the market, your social proof, and understanding of the audience.
As well as that, some markets are going to respond better to calls vs. emails and vice versa. It depends on who you're targeting.
Is there a specific scenario you're looking for help with @Canadoz? Then we can actually help rather than just saying "email bad", "no, email good".
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.