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MJ DeMarco
I followed the science; all I found was money.
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Would you pick a niche you like and then find problems or needs in it, or would you look for problems everywhere and "adapt" to the niche you find the problem you're going to solve?
Either one works, problems are problems. They need solutions. The caveat is the "passionate" niche more than likely will have a lot more competition, and a lot more people will recognize the problem as an opportunity.
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