Goodmorning guys & girls.
Introduction
My name is Bram, 23 years old and currently finishing my last part of the university. I have read TMF about 1.5 years ago but I always wanted to start something for myself. I'm heavenly passionated about fitness for about 7 years now and I know a lot about nutrition and excercises, stuff I have learned and investigated myself.
Idea
So my friend and I are setting up a Personal / Group training(2-4 people)business. We have thought about different locations and setups but we prefer 1 on 1 or small group training. We want to focus on people with high income such as entrepeneurs or people with good (stressfull) jobs in corporate life (age 28+). Our ideal customer would be someone under stress that created bad habits to hes/hers lifestyle(smoking, eating, drinking). He is looking for structure but doesn't know how, also he lacks the knowledge to deal with hes stress and bad habits.
Solution
Our main focus will be to attack the source of the problem. Why does he eat much? Why does he drink a lot? Why does he have so much stress? Not just a temporary fix, we want to deliver sustainable results and actually fix hes problem for life. So after let's say 16weeks program hes able to do it WITHOUT us. We want to give him the tools to improve the rest of hes life. So both mentally and physically will be trained.
Location
We have little money so we are still student. We thought about starting with bootcamps outside and then when we have enough clients we rent a place and take them inside. That way we dont have a shitload of costs at the beginning while we have no clients. Option two is actually renting a place at a gym and pay each client we bring in. We are still hoping for that because are passion is inside the gym and not giving bootcamps.
Advertising
We have thought about making posters/flyers and go to companies to flyer and hand them it personally. So they actually know who's behind the idea instead of dropping the flyer through the door. Also go to local lunch places at lunch time to look for corporate people and hand them the advertisements and talk to them.
My goal with this post is to get feedback on our idea, maybe some criticsm or things we can do differently. Right now we are making the posters/flyers and we plan on going to look for customers about next week.
Pricing
We thought about different packages that like 12week, 24 week, 36 week. Why? Because we need atleast 12 weeks to book good results and we dont believe in short term crap.
12week package: €1200, 2x 45min training, nutrition advice, 1 time a week support
24week package: €2400(want to sell this one<) 2x45 min training, nutrition advice, 24/7 support, 100€ cashback when atleast 90% of the time trained
36week package:€ 3600, 2x45min training, nutrition advice, 24/7 support, 100€ cashback when atleast 90% of the time trained
Hopefully some of you can help me with some idea's
Sincerely,
Bram
Introduction
My name is Bram, 23 years old and currently finishing my last part of the university. I have read TMF about 1.5 years ago but I always wanted to start something for myself. I'm heavenly passionated about fitness for about 7 years now and I know a lot about nutrition and excercises, stuff I have learned and investigated myself.
Idea
So my friend and I are setting up a Personal / Group training(2-4 people)business. We have thought about different locations and setups but we prefer 1 on 1 or small group training. We want to focus on people with high income such as entrepeneurs or people with good (stressfull) jobs in corporate life (age 28+). Our ideal customer would be someone under stress that created bad habits to hes/hers lifestyle(smoking, eating, drinking). He is looking for structure but doesn't know how, also he lacks the knowledge to deal with hes stress and bad habits.
Solution
Our main focus will be to attack the source of the problem. Why does he eat much? Why does he drink a lot? Why does he have so much stress? Not just a temporary fix, we want to deliver sustainable results and actually fix hes problem for life. So after let's say 16weeks program hes able to do it WITHOUT us. We want to give him the tools to improve the rest of hes life. So both mentally and physically will be trained.
Location
We have little money so we are still student. We thought about starting with bootcamps outside and then when we have enough clients we rent a place and take them inside. That way we dont have a shitload of costs at the beginning while we have no clients. Option two is actually renting a place at a gym and pay each client we bring in. We are still hoping for that because are passion is inside the gym and not giving bootcamps.
Advertising
We have thought about making posters/flyers and go to companies to flyer and hand them it personally. So they actually know who's behind the idea instead of dropping the flyer through the door. Also go to local lunch places at lunch time to look for corporate people and hand them the advertisements and talk to them.
My goal with this post is to get feedback on our idea, maybe some criticsm or things we can do differently. Right now we are making the posters/flyers and we plan on going to look for customers about next week.
Pricing
We thought about different packages that like 12week, 24 week, 36 week. Why? Because we need atleast 12 weeks to book good results and we dont believe in short term crap.
12week package: €1200, 2x 45min training, nutrition advice, 1 time a week support
24week package: €2400(want to sell this one<) 2x45 min training, nutrition advice, 24/7 support, 100€ cashback when atleast 90% of the time trained
36week package:€ 3600, 2x45min training, nutrition advice, 24/7 support, 100€ cashback when atleast 90% of the time trained
Hopefully some of you can help me with some idea's
Sincerely,
Bram
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