I'd noticed that sales were a bit down on one of my websites, it's my longest running site and it's a small niche which I command, it's direct sales and they are dispatched by my supplier, so it's kind of been a "leave it to do it's thing" type site, brings in some OK money with almost no effort since building it.
So I was a bit surprised that sales had dropped since middle of last month, and it wasn't until Google Adwords emailed me saying that there was "malicious software on your site" that I realised every page you go on set loads of pop ups and virus warnings etc!
All back ups were effected including the database, so each time we restore it, same problem!
It's resulted in me re-building the site on a different platform, something I've wanted to do for a while but not actually got round to doing.
This is what I learnt, if you have websites maybe you should have a quick read:
So basically, passive doesn't mean PASSIVE.
Passive means, works 24/7 in the background but needs some on-going health checks and regular maintenance to prevent issues.
Don't forget that!
So I was a bit surprised that sales had dropped since middle of last month, and it wasn't until Google Adwords emailed me saying that there was "malicious software on your site" that I realised every page you go on set loads of pop ups and virus warnings etc!
All back ups were effected including the database, so each time we restore it, same problem!
It's resulted in me re-building the site on a different platform, something I've wanted to do for a while but not actually got round to doing.
This is what I learnt, if you have websites maybe you should have a quick read:
- Offline back ups - don't rely on your hostings daily back ups, I did, they failed.
- Check the site regularly - just have a browse, add something to cart, try the search out.
- Export your products regularly, if you do need to start again you'll be thankful of a clean export!
- When creating your product images, keep them well stored in easy to navigate files, then if you do need to start again you can get all the images up and running quickly rather than searching through folder after folder to find the right ones.
- If you notice something up, act fast to fix it else you risk your reputation both with the search engines and with your potential customers.
- Fixing an issue like this means you have to drop EVERYTHING you're doing until it's resolved. Not ideal when you're trying to get products launched to deadlines. So the quicker you can get a site back up and running the better.
So basically, passive doesn't mean PASSIVE.
Passive means, works 24/7 in the background but needs some on-going health checks and regular maintenance to prevent issues.
Don't forget that!
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