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Partnership with content-creator for Saas. What deal-types?

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wherethesunis

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Hi guys,

I'd like to try content-marketing for my zero-customer saas (see Introduction - Let me introduce myself and my current challenges).

The "product-owner-fit" between myself and the product is NOT perfect: I did a good job programming it, BUT I feel like I can NOT give my target-audience the high-quality-content they desire.

Now I'd love to partner up with someone who can bring some VALIDATED knowledge to the table and provide my target-audience with really high-quality content. Maybe even putting him/her out front as a spokesperson for my company.

Right now I own 100 % of my Saas. BUT I have ZERO customers and no income.

Has anyone been in a similar situation?
What can you recon?

I am wondering what deal-type I could do if I find a good fit?
 
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MJ DeMarco

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TMFL teaches us to better NOT share ownership.

I never said that. I think you're confusing me with Felix Dennis and his book, How to Get Rich.
 

eliquid

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From reading your other post ( the one you linked to ) I am going to drop what I know in here.

1. Looks like you have no domain knowledge on the product/industry, or else you could produce some content and not have to partner with anyone. You always need to have domain knowledge to give yourself some advantage/better odds of success.

2. Looks like you built a "me too" product since you copied someone else and didn't tell us what you did to make yourself different. Why should someone buy your services over the other guy you copied?

3. You coded something you have no customer for. Why would you do this? You always start with customers first.

4. You mentioned all that matters is ACTION. Now you see why you are in the boat you are in now because you gave the "idea" no thought. Sometimes the idea is much more than the action because action can be outsourced to a degree. People with piss poor idea but lots of action can get nowhere, just like someone with a great idea and piss poor action can get nowhere. At least with a great idea you can farm out action and sell/license out an idea, not so the other way around. You really can't outsource great ideas as much.​

You prob need to start all over from the beginning again.

You could read my SaaS thread in my sig for help or come to the meetup in Feb to hear my presentation on SaaS. Actually I think the meetup in Feb is sold out...

.
 
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