Mikkel
Gold Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Speedway Pass
Recently I posted a thread about starting a company and came up with the idea of selling a product that is quite common in the niche that I am in. My only selling point was my brand. Low and behold, one of the first comments was, what is your USP. <--- Answer was NONE
I decided to call up a buddy of mine who currently works in the industry and we talked about some problems that we have with the current model of the product. We decided that we wanted to redesign the packaging of the item to give the product a more ridged and higher quality feel.
I have a manufacturer who with go begin to end with the product, designing the packaging to shipping us the final product. The only problem is that they don't specialize in packaging so when I talk with them I want to have some solid ideas on what the packaging will be.
Material
Texture
Design
Format
Initially I was going to work with a company specialized in packaging but the price would sky rocket and eat into our profits with all the shipping that would take place.
Does anyone have any experience with packaging that could give me some insight on how to go about picking your materials. Should I bite the bullet, work with a packaging company to get a design and then have the manufactures produce the packing themselves once I have a design.
Would appreciate any tips from those that have already gone through the process.
I decided to call up a buddy of mine who currently works in the industry and we talked about some problems that we have with the current model of the product. We decided that we wanted to redesign the packaging of the item to give the product a more ridged and higher quality feel.
I have a manufacturer who with go begin to end with the product, designing the packaging to shipping us the final product. The only problem is that they don't specialize in packaging so when I talk with them I want to have some solid ideas on what the packaging will be.
Material
Texture
Design
Format
Initially I was going to work with a company specialized in packaging but the price would sky rocket and eat into our profits with all the shipping that would take place.
Does anyone have any experience with packaging that could give me some insight on how to go about picking your materials. Should I bite the bullet, work with a packaging company to get a design and then have the manufactures produce the packing themselves once I have a design.
Would appreciate any tips from those that have already gone through the process.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.