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WEB/DIGITAL opinions needed

Discussion in 'Business Models, Niches, Industries' started by iamthesimpleone, Oct 24, 2007.

  1. iamthesimpleone
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    iamthesimpleone PARKED

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    Hi everybody,

    Every year, my brother and myself install people's Christmas lights. This year we redesigned our website.

    I would greatly appreciated anybody's experienced opinion and suggesstions about the site.


    www.austinchristmaslightguys.com
     
  2. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I think its nice ... but not built for conversion.

    1) Switch the content -- benefits on the left side, not in the main content area. The main content area should have the TWO BIG PROMOS that now appear on the left side.

    Get 5% Now if you book before [enter date]
    BOOK NOW!
    Spaces are limited!

    2) Your menu bar is too light. I almost missed it.

    3) No benefits (WIIFM - What's In It For Me?) Build your website content around BENEFITS.

    Sample Benefit: Tired of installing Christmas Lights?
    Let us do it!
    Book before [date] and get 10% Off!

    Sample Benefit: How much time are you wasting installing Xmas lights?

    My $199.95 consulting fee is heading your way.:smx1:
     
  3. RE Taipan
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    RE Taipan Contributor

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    I agree with PHXMJ and would add...

    What if I have my own lights? Do you work with those?

    You mention checking cords, lights, etc before you pack them away...if I am the consumer and they are your lights, equip, etc...why do I care about this?

    Where are your testimonials? You say that you have done this before ...can anyone provide a reference...even if just on the web site...For example:

    The Austin Light Guys turned my house into a
    Magical Christmas Wonderland!!!
    -- Wilford Brimley

    Thanks to Austin Light Guys Christmas is special again!!
    -- Muammar Kadafi

    Our house is the envy of the neighborhood thanks to Austin Light Guys!!
    --- Amelia Airhart

    Money is important to me.
    Austin Light Guys rates can't be beat!!
    --- Michael Milkin​

    ...are you insured? What happens if you break a window with your equipment? If you slip while on my property? ..and so on. As a homeowner considering you, I'd want to know this.

    ...How is it decided what lights go where on the house?

    ..What if I want to have an animated Santa and his damn reindeer put up ...will you do that too or is it just lights?

    Also....get people in the spirit by embedding some hokey Christmas music that will play when the site loads....like the pages on MySpace. People love that kind of stuff...

    ..what about Christmas trees inside? Or lights inside? Do those too?...chance for an upsell or two at a higher rate.

    ..just some random thoughts as I went thru it...if you have that info there, it was not apparent to me...and as a consumer if I don't see it right away...I'm not going to hunt for it.​
     
    Last edited: Oct 24, 2007
  4. Luke12321
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    Luke12321 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    I will give my 2 cents...

    1. Links..menu bar...needs to show up better. Like MJ said, almost missed it!

    2. Ask yourself what the goal of the site is? I am assuming to get leads for your business!

    "submit quote request" needs to be incorporated within the text and displayed in a better position so that people can find it when they decide...I want more information.

    ex. Too cold outside for you? Let us install!
    "submit quote request"

    I like the overall look of the site though. Just tweak a few things as you go along. You have some great advice above to sort through. Get friends and family to review it....they will point out what they like and dislike as well.
     
  5. iamthesimpleone
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    iamthesimpleone PARKED

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    Thanks for the input everybody, it was very helpful, and I definanetely be up late tonite making some changes.

    What is a troll? I don't think I am one. I registered for this site a few weeks ago after hearing about it on lambopower.

    to Taipan:

    We did the same service last year, so our product is pretty well defined already. We do not offer indoor tree lighting because most people want to do that with their familiy. A lot of the houses we did last year were two or three stories tall; thats why they hire us. Maybe 5% of our customer's wanted to use their own lighting.

    Is music on webpages more acceptable now? When I first started webdesign, I was taught animated gifs, flash loading screens, and background music were a BIG NO NO. Has that changed since broadband is becoming more prevelant?

    To PHX:

    IThanks for the suggestions about content. I am a webdesigner, not a salesman, so this is kind of new to me. I am thinking about incorporating the specials as text in the house picture. Do you think a flash animation is a good idea? Maybe cute little animanted santa saying something.....?

    You will have to send your invoice to my accountant in Nigeria, and he will take care of it for you.....

    ;)

    Thanks everybody,
    ben
     
  6. RE Taipan
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    RE Taipan Contributor

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    Ben.

    Sounds good..disregard the troll reference...perhaps I am being to paranoid tonight, my apologies...I'll edit my post accordingly as soon as I am done here.

    Long as you are happy with your market and what you know about it, that is all that matters...I was merely trying to get you to look at associated services that could be offered...like the $30 warranty when you by the $89 color printer.

    I think most people have broadband now....and I see it used alot in sites that the mjor advertisers have....so I am basing it on that...if you do add music, make sure you have a mute button too....

    ..also just thought of this...any possibility for a co-marketing with someone....another Christmas related venture....trees, christmas stores, etc...with a realtively short selling season, getting all the exposure you can would not hurt.

    How about moving into other seasons....and doing "party lights" for them...Halloween...summer parties, easter parties, etc...working with a party catering company to have them sub the lighting out to you....
     
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  7. aptohosting
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    aptohosting Contributor Read Millionaire Fastlane

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    DEFINEATLY no sound playing, that is the epitomy of unprofessionalism. If I were you I would also register the .net and .org names, just helps with search engines, and no one can emulate it.

    Tom C.
    www.aptohosting.com
     
  8. RE Taipan
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    RE Taipan Contributor

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    Ben,

    If Tom, who is in the web business, advises against sound...I would think that would carry weight in the decision (and more than my 2 cents..LOL)

    While I was basing my suggestions on what I have recently seen on web pages that I've visited and/or that have caught my eye....I'll concede that what I think is good or ok in web design might not be considered a "best practice".....
     

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