The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Self-Promotion Saturday Now Live!

    Have something to sell? Want to promote your design service or a YouTube channel? SELL-ME SATURDAY is your opportunity to self-promote anything within the sphere of entrepreneurship on one thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

"Only $19.95!" Ads

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

NoMoneyDown

Contributor
Read Millionaire Fastlane
Aug 28, 2007
520
58
64
Round Rock, TX
You know the ones on TV where they have a product for 'only $19.95' and usually have a "free" gift 'if you order now' (that organizer with a free lil' reminder comes to mind). Anyone have experience in getting an idea from concept, through working product, and on to these commercials? I have several ideas for similar $19.99 products (yes, and some free gifts as well) which I think could generate some cash flow, but not sure where to begin exactly.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

LightHouse

Legendary Contributor
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2007
4,113
6,258
1,516
Northern VA
I beleive we have a short thread on infomercials. try searching for it it has some down to earth info on producing them. Sounds like a job for "BILLY MAYS HERE"
 

Poudda

New Contributor
Sep 7, 2007
118
12
22
Calgary, Alberta
I had a prof in one of my business courses who was actually a retired businessman. One of his money making ideas used infomercials. I don't know what kind of margin they had on the actual product (bought and resold it from a manufacturer via arms length transaction). But he did point out that he actually made more money from the shipping charges. Shipping cost them pennies for this product (like $1.00) since it could be shipped in a 8 X 11 bubble envelope. They charged like $8.95 for shipping AND handling (this was about 20 years ago).
 

Z5 FILMS

Contributor
Aug 13, 2007
462
76
48
The Woodlands, TX
You're speaking of infomercials. From my basic research into them, they are one of those high risk, high reward type things. Also not cheap. I was quoted $25K for a simple 30 second ad. That does not include any media testing. That's going to cost another $10K+ at the very minimum I'm guessing.

But all this could cost $100K easy and skyrocket from there. Those "Billy Mays" ads I'm guessing are $500K+ productions
 

Andrew

Contributor
Aug 8, 2007
190
41
26
Also take into account that these involve either recurring subscription billing (Video Professor, Girls Gone Wild) or the company heavily direct markets the customers, upselling more expensive products. $19.95 may very well be running at a loss with the profits coming from the back end.

Thats not to discourage you, just understand what the entire business model is before you mirror the concept.
 

Z5 FILMS

Contributor
Aug 13, 2007
462
76
48
The Woodlands, TX
I beleive we have a short thread on infomercials. try searching for it it has some down to earth info on producing them. Sounds like a job for "BILLY MAYS HERE"
I like Billy Mays! That guy could get eskimos to buy ice.

[ame="http://www.youtube.com/watch?v=cHAG1TLoyks"]YouTube - Billy Mays OxiClean[/ame]


It would be great to hire him to do some some skit for a viral video.
 

Z5 FILMS

Contributor
Aug 13, 2007
462
76
48
The Woodlands, TX
"Mays said Orange Glo is selling $250 million in products this year and expects to sell $500 million in products next year."

That's what I like to hear!!! Speed!
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
30,652
112,338
3,751
Fountain Hills, AZ
I have a few friends involved in tv/informercial marketing.

There is a ton of money in infomercials and its actually a fastlane venue that I am considering for my next business venture. I also think Peter2 was engaged in infomercials.

The key is your product and your marketing. Billy Mays is big time and is worth gazillions. Her female version is Joy Magnano who is heavy into infomercials and HSN. I think Joy lives in the Hamptons in some 50 million square foot beach front estate.

Of course, informercialing isn't easy -- you can't just throw a guy with a british accent and an average product on tv -- you need a product with SIZZLE. Billy Mays conveys SIZZLE!!
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
30,652
112,338
3,751
Fountain Hills, AZ

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Just bought 5 of your Upwork courses. Thanks for making valuable content Lex!
  • Sticky
MARKETPLACE Kill Bigger Incubator
I've just concluded my program with Kyle. The incubator gave me what I wanted. Now, working on a...
  • Sticky
MARKETPLACE Fox's Web Design Guide: Earn $100K this year (Yes, 2020!) and Go Fastlane
Thanks for the detailed response. I see it similar, in the beginning, you have only a small...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Thanks for your offer to look at my book. Here's the link to the squeeze page Buy The Prosperous...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
The day I can afford to pay 800 a month to have someone keep me accountable is the day I've won...



Forum Sponsor

sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom