User Power
Value/Post Ratio
455%
- May 1, 2011
- 7,560
- 34,430
So I am working on growing my social media presence more by putting tons of videos with valuable information that I know that the masses want to learn and pay other mentors to learn. There is a lot of mentors/gurus already in my industry that at this point I am not 100% if I would be able to teach people and charge them. But either way I want to switch this up, what if I was to give out free information. How would you monetize from it ?
Just to provide a different perspective... What if you actually charged a lot more than your competition for it? You could position yourself as a guy who only works with serious clients, charging serious fees (but offering outstanding value).
I offer a lot of things for free and this strategy hasn't been working that well for me. It attracts the wrong crowd. Yes, you can build a big list, but it will perform very badly because very few people will buy anything from you.
Of course, free is good for getting people to trust you, but be careful not to do too much stuff for free because you'll end up with a big list of non-buyers.