Business is two parts: Acquisition and fulfillment of obligation.
Acquisition: Getting in front of people and selling them something.
Fulfillment of obligation: Delivering them the thing you sold.
The allure of information product businesses as well as drop-shipping and eCommerce businesses is the simplicity of the fulfillment of obligation. It's easy to deliver a product you don't make. It's easy for someone to buy your ebook once you write it. The beast is figuring out the acquisition part of the business. How do you get people to buy? That's the issue. Which is why there are so many broke YouTubers and starving artists in the world.
On the other side of the spectrum are difficult to scale businesses where there is plenty of demand and the problem is delivering it efficiently, such as a lawn care business.
In your industry, the entire problem is getting peoples' attention. Period.
Now let me ask you.. Is writing blog articles the best way to get peoples' attention in the year 2019?
Here is what you need to do to successfully grow your personal brand and help lots of people and make tons of money as well.
1. Actually know what you're talking about. If you're going to help people get in shape, be great at it. If you're going to help people with what's going on in their heads, be great at it. If you're going to claim you can help someone become much healthier, be great at it. If not, only focus on what you can actually do that provides as much real value to people as possible.
2. Go where people are paying attention and become part of the conversation and subsequently part of the community. You now need to be on Youtube, Instagram, Facebook, Twitter, Snapchat, and anything else you see gaining attention so you can be active on it. Get it at the right time and you'll be like Gary Vaynerchuck when Twitter took off, Athlean-x when Youtube was growing, and many other examples. You need to be making content on all of these platforms based on where your audience is spending their time, and give them what they want on those channels. They want to see how fit you are and how great your lifestyle is on Instagram. They want long form explanation videos about fitness, as well as some thought provoking psychology videos that motivate them and a vlog as well on YouTube. They want quotes and you sharing your thoughts when on Twitter. They want long form articles that really explain complex ideas in article format on your website.
3. You should start with coaching to maximize the money you're making because you'll have a small audience. Then, when you're too busy to coach everyone, give them something else like a condensed coaching session that is cheaper and less in depth but brings in more money overall. Then offer an ebook for everyone else, then merchandise, and so on. Then raise your prices for the things that are limited in scale. Personal coaching is a couple grand. A phone call is $200. Being part of your INSIDERS group chat that gets to ask you questions is $50 a month.
But your main focus needs to be getting peoples' attention. That's it. It should be easy to set up the infrastructure to monetize that attention, but the content is what will get you there. And you need to be doing it constantly for years, delivering tons of free value in the channels that people are actually on. Writing articles works in 2009 but it doesn't have the same effect now. You need to market yourself better than that.
Acquisition: Getting in front of people and selling them something.
Fulfillment of obligation: Delivering them the thing you sold.
The allure of information product businesses as well as drop-shipping and eCommerce businesses is the simplicity of the fulfillment of obligation. It's easy to deliver a product you don't make. It's easy for someone to buy your ebook once you write it. The beast is figuring out the acquisition part of the business. How do you get people to buy? That's the issue. Which is why there are so many broke YouTubers and starving artists in the world.
On the other side of the spectrum are difficult to scale businesses where there is plenty of demand and the problem is delivering it efficiently, such as a lawn care business.
In your industry, the entire problem is getting peoples' attention. Period.
Now let me ask you.. Is writing blog articles the best way to get peoples' attention in the year 2019?
Here is what you need to do to successfully grow your personal brand and help lots of people and make tons of money as well.
1. Actually know what you're talking about. If you're going to help people get in shape, be great at it. If you're going to help people with what's going on in their heads, be great at it. If you're going to claim you can help someone become much healthier, be great at it. If not, only focus on what you can actually do that provides as much real value to people as possible.
2. Go where people are paying attention and become part of the conversation and subsequently part of the community. You now need to be on Youtube, Instagram, Facebook, Twitter, Snapchat, and anything else you see gaining attention so you can be active on it. Get it at the right time and you'll be like Gary Vaynerchuck when Twitter took off, Athlean-x when Youtube was growing, and many other examples. You need to be making content on all of these platforms based on where your audience is spending their time, and give them what they want on those channels. They want to see how fit you are and how great your lifestyle is on Instagram. They want long form explanation videos about fitness, as well as some thought provoking psychology videos that motivate them and a vlog as well on YouTube. They want quotes and you sharing your thoughts when on Twitter. They want long form articles that really explain complex ideas in article format on your website.
3. You should start with coaching to maximize the money you're making because you'll have a small audience. Then, when you're too busy to coach everyone, give them something else like a condensed coaching session that is cheaper and less in depth but brings in more money overall. Then offer an ebook for everyone else, then merchandise, and so on. Then raise your prices for the things that are limited in scale. Personal coaching is a couple grand. A phone call is $200. Being part of your INSIDERS group chat that gets to ask you questions is $50 a month.
But your main focus needs to be getting peoples' attention. That's it. It should be easy to set up the infrastructure to monetize that attention, but the content is what will get you there. And you need to be doing it constantly for years, delivering tons of free value in the channels that people are actually on. Writing articles works in 2009 but it doesn't have the same effect now. You need to market yourself better than that.