biophase
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I haven't downloaded your report, but based on the replies, I assume that it is about email marketing and setting up funnels to get people to your brand.
Me and a group of my close friends who are very successful at ecommerce do almost no email marketing at all. None of us have ever had a funnel or a landing page. And we don't go to conferences either. We are playing on a different field because we never knew there was another field to be on.
When I used to go to ecommerce meetups and conferences back around 2011-2013, most of the people there were always talking about their email marketing and funnels and backend upsells. I was the only person at the table sending all my repeat traffic to Amazon. Everyone thought I was crazy, and I didn't know better.
I was also making Google PPC ads aiming for 0% conversion rate. Everyone thought I was crazy for that too.
My thought process was that if I keep all my customers going to Amazon, even after they purchased from my website, I would keep my sales on Amazon up and rank better. Everyone else was doing the opposite, so I stayed #1 on Amazon for many keywords.
For the Google PPC, I wanted to people to see my brand on the corners of their webpages. So I made large image ads with just my logo (kind of like when you see a Nike billboard, it's just a swoosh), no call to action or text. I was going for the 7 touches, figuring if people got used to see my logo, the next time they wanted to buy something they would subconsciously think of my brand. And best of all, this strategy didn't cost a dime!
I do think allot business strategies and paths depend on who you hang out with or who your teachers are. For example, if someone in your group gets on Shark Tank. It exponentially increases the chances of you getting on because now you know a few secrets and tricks. That may become your main goal for the next 2 years, vs. building an email list.
I have grown my business doing the opposite of most internet marketers and I didn't even know that's what I was doing. LOL
Me and a group of my close friends who are very successful at ecommerce do almost no email marketing at all. None of us have ever had a funnel or a landing page. And we don't go to conferences either. We are playing on a different field because we never knew there was another field to be on.
When I used to go to ecommerce meetups and conferences back around 2011-2013, most of the people there were always talking about their email marketing and funnels and backend upsells. I was the only person at the table sending all my repeat traffic to Amazon. Everyone thought I was crazy, and I didn't know better.
I was also making Google PPC ads aiming for 0% conversion rate. Everyone thought I was crazy for that too.
My thought process was that if I keep all my customers going to Amazon, even after they purchased from my website, I would keep my sales on Amazon up and rank better. Everyone else was doing the opposite, so I stayed #1 on Amazon for many keywords.
For the Google PPC, I wanted to people to see my brand on the corners of their webpages. So I made large image ads with just my logo (kind of like when you see a Nike billboard, it's just a swoosh), no call to action or text. I was going for the 7 touches, figuring if people got used to see my logo, the next time they wanted to buy something they would subconsciously think of my brand. And best of all, this strategy didn't cost a dime!
I do think allot business strategies and paths depend on who you hang out with or who your teachers are. For example, if someone in your group gets on Shark Tank. It exponentially increases the chances of you getting on because now you know a few secrets and tricks. That may become your main goal for the next 2 years, vs. building an email list.
I have grown my business doing the opposite of most internet marketers and I didn't even know that's what I was doing. LOL