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Marketing Strategy
Now is your chance to tell me how much I suck at copywriting
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<blockquote data-quote="Tom H." data-source="post: 909145" data-attributes="member: 74910"><p>Yea, great feedback, thank you.</p><p></p><p>I definitely agree that the headline is weak.</p><p></p><p>I also agree about the free download, I plan on getting off of Gumroad and just using Sendy to send a download link via email, after they confirm signing up for the newsletter.</p><p></p><p>My positioning is not exactly "get better at chess", it's more along the lines of "get more entertainment as a chess fan"... but I can see that "get better at chess" is a much stronger benefit. I should probably start by strengthening my positioning, and that might lend itself to a stronger headline.</p><p></p><p>My competition is chess streamers and YouTubers who focus on entertainment (e.g. Agadmator, Nakamura), not instruction. But every chess fan also wants to play better and instruction is important and entertaining.</p><p></p><p>I will fix my positioning and re-write this.</p><p></p><p>Thanks for the correction, I'll take it and work on it.</p></blockquote><p></p>
[QUOTE="Tom H., post: 909145, member: 74910"] Yea, great feedback, thank you. I definitely agree that the headline is weak. I also agree about the free download, I plan on getting off of Gumroad and just using Sendy to send a download link via email, after they confirm signing up for the newsletter. My positioning is not exactly "get better at chess", it's more along the lines of "get more entertainment as a chess fan"... but I can see that "get better at chess" is a much stronger benefit. I should probably start by strengthening my positioning, and that might lend itself to a stronger headline. My competition is chess streamers and YouTubers who focus on entertainment (e.g. Agadmator, Nakamura), not instruction. But every chess fan also wants to play better and instruction is important and entertaining. I will fix my positioning and re-write this. Thanks for the correction, I'll take it and work on it. [/QUOTE]
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Now is your chance to tell me how much I suck at copywriting
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