This is strictly opinion but I think you need to make a choice on the charities, up front. This, as I understand it, will be one of the key factors, which sells your customer base and gets them excited to sign up. An opportunity to support an organization, which resonates with me, might help inspire me to sign up. Seeing a comment that I will get to vote - sometime down the road - as to which organization gets funding is less concrete and, to me, less exciting.
The cash prize drawing is already out in the future. Would be great if you could give users some part of the eqaution NOW.... too many people operate in the now - instant gratification, etc.
I think Yankees may be on to something here.... give the users a chioce of a few organizations. Perhaps, it could even be part of their profile..... like an icon, which would show up next to their avatar, or whatever that looks like. This might even create a bond between certain users. I would go with broad, wide reaching, organizations. Seeing as it is the hot trend right now, I would make sure to add something GREEN to your list.
Merkin is absolutely right. You need to know your target demographic. It doesn't matter that you are not creative.....all you need to know how to do is ask questions. Survey your focus group. Ask everyone you meet who fits your demographic profile (perhaps start a new thread here and ask).
It is not enough to just come up with the concept and then put it into other people's hands. It's your baby and no one will care about it as much as you do. Not suggesting you learn code...... just that you really start talking to people in your target market......the ideas will come.
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