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- Mar 5, 2019
- 64
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As i mentioned before, I have partnered with a friend to help him launch his business idea. We have now completed all the legal stuff and are looking to start booking work. Since this is our first website, I wanted to get some feedback before we proceed. Because we will be targeting businesses, I really want us to look professional. I am looking for feedback from the group as I know everyone will be brutally honest with me.
Raceline Media|Automotive Photography|Calgary
I think you're off to a good start. Your website is modern and attractive. However, there are some things missing. First of all, it isn't clear what product or service you provide. I can assume that you provide photos and videos of cars for a fee, but that's it. Your website should be very clear about the precisely what you provide to the market.
You also need more actionable elements front and center in your site. Rather than displaying the buttons "dealers", "motorsports", and "private", you should display things like "services" and "our portfolio". Your ultimate goal is to get people to call or email you, and your website does not set a clear path to that goal, other than a slightly transparent, small "contact" button. It would be best if you set up an RFP form built into your contact page rather than simply listing your personal emails. Also, you should setup a "catch-all" email for your primary form of contact. Something like "info@racelinemedia.ca". You also don't have any phone number listed, and I would recommend that you do. Answering services are cheap if you need a good way to screen calls.
Another point: where are you? People looking for your service aren't going to want to fly someone in from 1,500 miles away, but rather find someone closer. Your website makes no indication of where you are or the areas you service. Perhaps you wanted to be vague, but I would advise against that.
Lastly: what value does your service add? Why should someone hire you? It would be a good idea for you to be able to answer that question before people even get the chance to ask it. Provide evidence that your service adds value to your customers above "our work looks neat", and you will find it much easier to gain clients. Lets say I owned a car dealership. If you could show that your photos/videos can increase my sales volume by 10% and/or allow me to sell my cars for 10% more, I could do a simple calculation to determine what my ROI would be if I paid for your service. If your service costs me more than it's worth, then there's no reason for me to hire you.
Altogether I think you're on the right track. Keep in mind that the industry you are entering is highly competitive. To be competitive in any industry, you have to at least be cheaper, better, or more convenient/faster. If you can't provide your service in any of those regards, you need to change something or quit altogether. Good luck!