Why do you need a LinkedIn profile?
I know - you already said - so you can run an ad for a business.
So:
Do you need to include your full work history? No.
Do you need to include a photo of yourself? No.
Do you need to include your education (if it was unrelated, or you think it’ll look bad for this business in some way)? No.
Do you need to appeal to a broad spread of potential employers? Lol. No.
It’s a marketing tool, not a confessional. Only put what you want to be seen by the people who will be clicking.
You said you will be advertising one business, so craft it around that business in the way you want to.
If you end up wanting to advertise a second business there & you want to keep that separate (think about who’s clicking - customers? Are you looking for potential investors? A “track record” could be useful at some point, but that’s another debate) then you could always set up another profile. There’s always plenty of people with the same or similar names, & if you don’t use a photo of yourself, it might not be obvious except to those who know you *do* run both (again, I refer to the other debate).
Point is, just take what you want from it.
No need to follow any “rules”.
Sent from my iPhone using Tapatalk
I know - you already said - so you can run an ad for a business.
So:
Do you need to include your full work history? No.
Do you need to include a photo of yourself? No.
Do you need to include your education (if it was unrelated, or you think it’ll look bad for this business in some way)? No.
Do you need to appeal to a broad spread of potential employers? Lol. No.
It’s a marketing tool, not a confessional. Only put what you want to be seen by the people who will be clicking.
You said you will be advertising one business, so craft it around that business in the way you want to.
If you end up wanting to advertise a second business there & you want to keep that separate (think about who’s clicking - customers? Are you looking for potential investors? A “track record” could be useful at some point, but that’s another debate) then you could always set up another profile. There’s always plenty of people with the same or similar names, & if you don’t use a photo of yourself, it might not be obvious except to those who know you *do* run both (again, I refer to the other debate).
Point is, just take what you want from it.
No need to follow any “rules”.
Sent from my iPhone using Tapatalk
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