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Where do you suggest looking for good quality links?
What is your general SEO strategy?
When starting a new site, what is your typical plan of attack from getting it indexed to getting it to rank for keywords?
How do you feel about recent algorithm changes @ google?
Hi Lighthouse,
Thank you for your questions, I will answer them for you.
Where do you suggest looking for good quality links?
Firstly you need to define what a good quality link is. In an ideal world you would want a link that is
. From a related website
. On a high PR (IE. Over 5) PAGE (not just domain PR)
. On a domain with good Moztrust/Trustrank
. Contextually inserted amongst a group of semantically related phrases
. From a website with high traffic (to refer traffic to you)
The reality is that these types of links are extremely hard to come by. Sometimes you get them but they are very rare. Even if you get a link from a domain that is high PR it is very unlikely that the page has PR. So you need to generate them yourself, some ways of doing this are
. Contacting webmasters and similar niches and offering content on thier websites in exchange for links.
. Utilising a high pr blog network (there are many).
. Getting content on high PR domains ie technorati and leeching off their trust and authority.
. If you have the budget, preparing and then aggressively marketing quality content to attract natural links.
However you should never wait for people to link to you, no matter how interesting and useful your website is, you need to generate the links yourself, the quickest a simple way is high pr blog networks which in my testing have yielded fantastic results.
What is your general SEO strategy?
Make sure that the website can actually be crawled (ie not blocked by robots.txt, robots meta etc), create a highly optimised page, aggressively build links to it with 90% exact match anchor text.
So if you want to rank for "how to become a millionaire" I would create a page on the website, optimise it perfectly for that keywords and then build links from a huge range of website on different block c ip addresses with the anchor text "how to become a millionaire" no matter what anyone says at the moment getting the correct anchor text in the backlink still makes a big difference (although you should mix it up a bit to look more natural). Also you always want to add original content to your site to make it as relevant as possible to the search engines.
When starting a new site, what is your typical plan of attack from getting it indexed to getting it to rank for keywords?
Social bookmarking gets pages indexed very quickly, so i always start with social bookmarking. Then I would do some foundation link building, directory submissions, press releases, articles submissions, blog commenting, forum interaction, guest blog posting, build up a good backlink profile. After this I would turn up the heat on the link building and watch the page reach the top
How do you feel about recent algorithm changes @ google?
I think Google have been under a lot of pressure to appear like they are cleaning up the search engines. People have been gaming Google for a long time and publications too important for Google to ignore started making a noise so Google responded. I see the recent panda/farmer as a good thing because in theory they are trying to clean up some of the low quality results however unfortunatley there has been a lot of collateral damage so webmasters who have spent years building up really useful sites with lots of original content have been causalities, which I think is sad. But in general i think it is a good thing but more to do with Google being pressured into it . Just my opinion.
Hope that helps.