MidwestLandlord
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- Dec 6, 2016
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A person I am close to is a shrink. He has done 4 things to really fill his schedule:
1. PsychologyToday. When you get to the first page of PsychologyToday, it shows a list of providers in your area. There is a short span of copy next to their name. He has taken advantage of this copy area to attract clients. If you look at most of his competitors, they all have cute quotes or something, he SELLS instead.
2. He goes to medical provider mixers and gets his name out there with local medical providers to get their referral business. He also networks with other shrinks and counselors to get referrals. For instance, he treats kids, and a lot of providers don't, so they send the kids his way.
3. He gives his time at our local military base treating PTSD and such. He gets paid for this, but it's less than half his normal rate. This often leads to word of mouth referrals, or the military personnel coming to him for issues that the government will not cover, so then he gets a higher paying client.
4. He's in a large professional building with lots of other businesses in it. He advertises the hell out of the fact that he is in this building that allows discrete appointments. He doesn't even have his name on the door to his office, so no one will know why you are there. It's a great selling point for those that feel shame about getting treatment.
Hope something in there helps.
1. PsychologyToday. When you get to the first page of PsychologyToday, it shows a list of providers in your area. There is a short span of copy next to their name. He has taken advantage of this copy area to attract clients. If you look at most of his competitors, they all have cute quotes or something, he SELLS instead.
2. He goes to medical provider mixers and gets his name out there with local medical providers to get their referral business. He also networks with other shrinks and counselors to get referrals. For instance, he treats kids, and a lot of providers don't, so they send the kids his way.
3. He gives his time at our local military base treating PTSD and such. He gets paid for this, but it's less than half his normal rate. This often leads to word of mouth referrals, or the military personnel coming to him for issues that the government will not cover, so then he gets a higher paying client.
4. He's in a large professional building with lots of other businesses in it. He advertises the hell out of the fact that he is in this building that allows discrete appointments. He doesn't even have his name on the door to his office, so no one will know why you are there. It's a great selling point for those that feel shame about getting treatment.
Hope something in there helps.