biophase
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It's not like it was. It's not coming back to how it was. You can still make a business and a life with Amazon as a channel, but I no longer believe that building an Amazon business is a prudent, futuristic decision for someone who wants to build something bigger.
So you know that I sold one of my Amazon businesses earlier this year. I've also been looking into purchasing another "Amazon" business. In doing my research it is pretty amazing at how many buyers are out there for these businesses.
I talked to my broker and there are bidding wars on good ones. They literally sell in hours. Then there are many available in the $5M+ range. A strategy that my broker told me was that large companies will buy at 3x and sell at 5-8x. What they do is buy a bunch of businesses in the same niche, say outdoors, which are doing $3-$10M, then package them together as a $100M business and resell for a much higher multiple.
I'm guessing that as a $3M company, you get no love with Amazon account reps, but once you combine them all and become a $100M company that Amazon will look at you differently, thus easing the control factor.
Just posting this as an observation. I don't think I'm going to be buying one anymore as in my price range the businesses are very green and lack alot of control.