Few niches are "too small" to be Fastlane. SaaS businesses are fastlane and they often focus on highly-tailored solutions for microniches. Some businesses exceed 7 figures with as many clients as you can count on your fingers.Well I didn't post here to troubleshoot my sales / business but to ask if the market is too small to become a fastlane.
I started the course recently and still figuring out funnel and marketing.
Your course sounds like a great meat and potatoes type of product where you get a lot of bulk value to your audience and put your foot down as an authority in VFX. Scaling it vertically is possible, but (apparently, since I don't know anything about your niche) in question due to the barriers talked about so far... but you can also scale horizontally!
What other kind of value can you provide to your existing students? They already know you and you've already helped them, so they trust you. How can you help them even more?
Where are the high profit margin drink with the meal solutions?
If you don't know... ask them.
Think of possible recurring value propositions for them. You have a FB group, great. Could you perhaps get them to subscribe to a premium newsletter going in-depth on more advanced or less adopted concepts? You could interview other experts in your field and package them as additional one-off lessons that deal with specific needs.
Scaling isn't just about finding more customers, but also about getting more value to and from the customers you already have. Retention and expansion leading to increased lifetime value.
The two end up going hand in hand. The extra value you create for your base audience gives you opportunities to reach new audiences and penetrate your niche further.
You'll be surprised how many interesting answers you find when you start looking inward through your business and use your funnel for more than just pushing products.
Edit:
Here's an idea... Production companies nowadays use VFX extensively for billion dollar projects. They spend millions on professionals for many years in not just animated movies or videogames, but also all manner of live action productions, commercials, etc.
That's a multi-billion dollar a year pie, where you are establishing yourself as an expert. Do you really think that niche is too small to go fastlane in?
What can you do to get a larger piece of that pie?
How can you provide value that leverages the work of those 6-figure+ After Effects pros? Do you think they'd be willing to pay you a measly 4 figures a few times a year if your skills can elevate them from making $100k/year to making $250k/year?
That value proposition isn't farfetched at all. Business/productivity coaches and consultants get results like those routinely.
Think you could partner with someone that has authority in money and tackle your niche together? You could create tailored products on how to land a movie gig, how to negotiate higher pay, how to streamline or delegate your workflow... Lots of room for value.
And you don't even have to go that far, since a lot of these products already exist.
If you identify particular pains in your audience, chances are products that solve those pains already exist... and you can sell them as an affiliate and help everyone in the process.
Still think you can't scale?
There's probably a course you can buy for that
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