User Power
Value/Post Ratio
321%
- Jul 24, 2018
- 28
- 90
I'd recommend researching keywords that indicate intent to purchase whatever product you plan to sell. So using the decorating niche as an example, the search term "interior decorator oslo" would be much better than "interior decorator" since the term implies an intent (the person searching is clearly looking for an interior decorator in Oslo). For a product, a search term with implied intent would look like "buy brandname decorative pillows" rather than "decorative pillows." Of course, using negative keywords (such as "reviews") would be prudent, as the search term "decorative pillows reviews" would mean the person searching was likely still in the "info-gathering" stage, rather than ready to buy a specific product.Thanks for reading my newbie thread and for your input!
Great advice!
When you suggest an Adwords campaign at this stage, what do mean exactly? I know I'm annoyingly green on this, but I thought I would need to set up my store to have somewhere to send the clicks first?
Or do you mean using my considered products as keywords, and see which ones gets clicks?
If that's what you mean, I'm not sure how I can do that with my niche, as customers will search for generic phrases like "decorating ideas" (just an example, decorating is not my business), not "green wall paper". I won't actually see their preferences until they click on "decorating ideas", and then chose "green wallpaper" or "wooden floors" once inside. I don't know if that makes sense.
Regarding where to send them when they click the ad, I believe you could just send them to anyone selling that particular product (maybe even a product on Amazon). Remember, at this point, you're trying to figure out if there's enough demand for the product before building a store around it (the "if you build it, they will come" isn't sage advice, IMO). If there is enough demand, then you can build a site based on exactly what the market tells you it wants and find ways to skew value a bit (free shipping, better customer service, hassle-free returns, etc.)
You wouldn't need to see their preference after they land on your page. You could set up a landing page for "green wallpaper" and another for "wooden floors" and have their respective ads pointed to them.
I'd highly recommend reading AdWords posts by @Andy Black ( Andy's AdWords Posts ) There's a ton of value in his threads.
Last edited: