So I've been trying to figure this one out...
I know its a "mindset" or "belief system" issue, and I've been trying to crack it in my head, but could use some help.
It seems that no matter what business you're in, no matter how valuable your product is, no matter how much it actually helps people...somewhere there is "waste".
It seems that this affects everyone and everything!
So my question is...how do you justify entering into business selling products when you know the "goodness efficiency" of it is going to be low. You know most people who buy your products aren't going to get the most benefit. You know there is going to be some "waste"...and that waste is your gain.
Side note:
(As an employee, or perhaps a provider of some services, this isn't as much the case. Since your time is directly going to producing value. Maybe you the employee are "wasting" your time/life. Or you slack off a bit on the job and so you're "wasting" some of the company's money.)
Anyway, this has been rolling around in my head a while and I haven't yet flipped the switch on this one. But I know I can somehow.
Some have suggested:
Any more ideas, thoughts, whatever, I'm open to hearing and would love a discussion about this. Especially from those already running successful businesses.
I know its a "mindset" or "belief system" issue, and I've been trying to crack it in my head, but could use some help.
It seems that no matter what business you're in, no matter how valuable your product is, no matter how much it actually helps people...somewhere there is "waste".
- You sell Tesla cars to save the environment...YES the buyers have a low carbon footprint but the Tesla factories and manufacturing process probably do some environmentally shady shit to bring them to market.
- You sell people on [starting their own business, inventing their own products, trading the stock market, etc]...YES those who do can change their life, but most probably won't get it.
- You're a life coach and sell people on your books, seminars, coaching, etc...YES some people will have amazing results, but most will simply not do the work required.
- Or (not to make this a religious argument by any means) you're God or the church or whatever, and tell everyone to worship you and tithe...but again most people just aren't going to live their lives fully according to your dogma and aren't going to reap the full rewards compared to if they did.
It seems that this affects everyone and everything!
So my question is...how do you justify entering into business selling products when you know the "goodness efficiency" of it is going to be low. You know most people who buy your products aren't going to get the most benefit. You know there is going to be some "waste"...and that waste is your gain.
Side note:
(As an employee, or perhaps a provider of some services, this isn't as much the case. Since your time is directly going to producing value. Maybe you the employee are "wasting" your time/life. Or you slack off a bit on the job and so you're "wasting" some of the company's money.)
Anyway, this has been rolling around in my head a while and I haven't yet flipped the switch on this one. But I know I can somehow.
Some have suggested:
- Well you do the thing for the few that do get the most benefit. The few that do make up for the many that don't.
- Maybe sell higher priced products/services so you weed out all the "many" that aren't going to be dedicated to getting the full benefit.
Any more ideas, thoughts, whatever, I'm open to hearing and would love a discussion about this. Especially from those already running successful businesses.
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