Can someone please tell me why getting your own merchant account is better than just Paypal? Is it ok to start out with Paypal and when you get to a certain point get a merchant account? At what point?
You echoed my exact thoughts when reading the OP. Not to mention, people want to feel as though your company is solid. Setting up a merchant account requires time and mony, that that a professional business doesnt mind doing. Setting up a paypal account is so easy that a 12 YO can do it. Thus it does not instill the same confidence in the consumer if they are being blinked at by pay pal rather than the usuall input your CC information here mumbo jumbo.I can't tell you how many times I've abandoned shopping carts when I see PayPal only and no credit cards. It screams amateur. I won't do business with any company that accepts PayPal only ... this is just me. Buying by credit card offers me protection ... especially AMEX. PayPal ... another BS company owned by Ebay, (StubHub you can add in there) ... They don't give a rats a$$ about customer service, just your money and shareholder value. Have a problem with the merchant? Good luck getting anything from these companies outside of some canned Auto Response and an empty promise to "look into it". No thanks and no thanks to the merchant that offers paypal only.
If your order process is deterring conversion, it needs to be retooled. It might make the difference between 2 orders per day vs 5. That adds up over 30 days.
Get the merchant account and run PayPal as another pay option.
Carrie,ok so just trying to get this straight... if you already have a merchant account where you can swipe cc at say your store or office you can set that same merchant account up with authorize.net and have people order stuff off your website?
From day one!!! Here are the expenses of a merchant account.What about for a company not currently making money? At what stage should the merchant account be created?