Dan_Cardone
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- Jul 23, 2019
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Here is a very simple way to start this type of business.
Go print up some door hangers. These are VERY cheap and a great way to supplement your D2D sales effort.
Next you want to get a simple yard sign printed up. Keep it simple! You can go for 'funny' with something like "We put the POWER in power washing!" then list your number below. Make sure its big enough to be visible.
Anytime you are out power washing a drive way be sure to stick that sign in the yard right where all traffic can see it. When you go simply remove the sign and take it with you.
When you knock on doors have a good but simple offer, This is power washing, not selling them a house! "Hey! I happen to be in the neighborhood today doing some honest work and making peoples drive ways sparkle! Since I'm already here i'll give you x% off today."
Don't be afraid to inject a little personality into it.
If they don't answer or aren't at home that it where you leave a door hanger.
Now if you want to really get serious you can add in the next two things...
Referral letters and upselling.
After you do a great job, and right before you get paid, tell him that if hes willing to help you out that you would return the favor by knocking some money off for him. Have some referral letters already typed up and just have a blank space at the bottom for the home owner to write his name.
Keep the letters simple.
"Hey neighbor,
Just wanted to let you know about a nice young man, [NAME], who recently did a GREAT job making my drive way look new again. I asked him if he would be awesome and give my neighbors a discount and he gave me an enthusiastic "Yes!"
Don't let me be the only one with a fresh, brand new looking driveway. He said you can reach him at [NUMBER]
Your Friend,
[His Signature]
P.S. I'm pretty impressed with his job cleaning my windows too!"
You will be amazed at how many people are willing to do this provided you keep the letters under 15 or so. Most people respect the hustle.
Then after you do a good job simply up sell them by offering to do anything else around the yard you would be willing to do.
Then if his patience is still there, and he seems to not be annoyed with you, ask if he wants to go ahead and schedule his next cleaning for a later date at X% off.
If they look like they just want you to leave then hand them a business card, thank them, and be on your way.
Don't just think residential either! Contact the owner of strip malls and real estate companies. Offer to do the power washing, window cleaning, yard work, whatever!
Finally, call up some company who's mowing the lawns and offer to do a deal. You'll give them some flyers to give to their customers and in return you'll give some flyers advertising their lawn service to your customers! Make it seem like a coupon so the homeowners are more likely to actually appreciate it.
This is the exact strategy I gave my nephew when he was 17 and within two months he had hired several of his friends to help with all the work he was being hired out to do.
EDIT: If my nephew were still 17 and wanted to do this today I would tell him to add a few things in...
Slybroadcast is a service that allows you to leave mass voicemails. There are places that will sell you a list of numbers for neighborhoods on the cheap. Don't ask me how legal this is but the company claims no laws are broken.
Facebook city pages. Every city has some community page where people go to gossip, complain, and market their services. Almost always free.
Speaking of facebook, I'd tell him to set up a FB page and ask owners if you can take a before and after picture and post it on your page and tag them. Most wont care. Offer some small incentive if you have trouble getting enough people to agree. Once you tag them your business page and service becomes visible to everyone of their friends. Free advertising!
If your area has farmers, go after them! They always need their equipment washed.
Any big events coming to your city? They will need some stuff done before, and after and almost always need help.
Find prominent members of local organizations and get in contact with them. Offer a free power washing in exchange for referrals.
Have a FB contest. Have people share your post in exchange for a chance to win free power washing services.
Every Door Direct Mail USPS service to deliver flyers. This is cheap!
Anytime a bad storm hits a neighborhood, be there as soon as feasibly possible. Stuff will often be a mess and no one wants to clean all that up... but you will, for cash!
Just some more stuff from the top of my head.
Go print up some door hangers. These are VERY cheap and a great way to supplement your D2D sales effort.
Next you want to get a simple yard sign printed up. Keep it simple! You can go for 'funny' with something like "We put the POWER in power washing!" then list your number below. Make sure its big enough to be visible.
Anytime you are out power washing a drive way be sure to stick that sign in the yard right where all traffic can see it. When you go simply remove the sign and take it with you.
When you knock on doors have a good but simple offer, This is power washing, not selling them a house! "Hey! I happen to be in the neighborhood today doing some honest work and making peoples drive ways sparkle! Since I'm already here i'll give you x% off today."
Don't be afraid to inject a little personality into it.
If they don't answer or aren't at home that it where you leave a door hanger.
Now if you want to really get serious you can add in the next two things...
Referral letters and upselling.
After you do a great job, and right before you get paid, tell him that if hes willing to help you out that you would return the favor by knocking some money off for him. Have some referral letters already typed up and just have a blank space at the bottom for the home owner to write his name.
Keep the letters simple.
"Hey neighbor,
Just wanted to let you know about a nice young man, [NAME], who recently did a GREAT job making my drive way look new again. I asked him if he would be awesome and give my neighbors a discount and he gave me an enthusiastic "Yes!"
Don't let me be the only one with a fresh, brand new looking driveway. He said you can reach him at [NUMBER]
Your Friend,
[His Signature]
P.S. I'm pretty impressed with his job cleaning my windows too!"
You will be amazed at how many people are willing to do this provided you keep the letters under 15 or so. Most people respect the hustle.
Then after you do a good job simply up sell them by offering to do anything else around the yard you would be willing to do.
Then if his patience is still there, and he seems to not be annoyed with you, ask if he wants to go ahead and schedule his next cleaning for a later date at X% off.
If they look like they just want you to leave then hand them a business card, thank them, and be on your way.
Don't just think residential either! Contact the owner of strip malls and real estate companies. Offer to do the power washing, window cleaning, yard work, whatever!
Finally, call up some company who's mowing the lawns and offer to do a deal. You'll give them some flyers to give to their customers and in return you'll give some flyers advertising their lawn service to your customers! Make it seem like a coupon so the homeowners are more likely to actually appreciate it.
This is the exact strategy I gave my nephew when he was 17 and within two months he had hired several of his friends to help with all the work he was being hired out to do.
EDIT: If my nephew were still 17 and wanted to do this today I would tell him to add a few things in...
Slybroadcast is a service that allows you to leave mass voicemails. There are places that will sell you a list of numbers for neighborhoods on the cheap. Don't ask me how legal this is but the company claims no laws are broken.
Facebook city pages. Every city has some community page where people go to gossip, complain, and market their services. Almost always free.
Speaking of facebook, I'd tell him to set up a FB page and ask owners if you can take a before and after picture and post it on your page and tag them. Most wont care. Offer some small incentive if you have trouble getting enough people to agree. Once you tag them your business page and service becomes visible to everyone of their friends. Free advertising!
If your area has farmers, go after them! They always need their equipment washed.
Any big events coming to your city? They will need some stuff done before, and after and almost always need help.
Find prominent members of local organizations and get in contact with them. Offer a free power washing in exchange for referrals.
Have a FB contest. Have people share your post in exchange for a chance to win free power washing services.
Every Door Direct Mail USPS service to deliver flyers. This is cheap!
Anytime a bad storm hits a neighborhood, be there as soon as feasibly possible. Stuff will often be a mess and no one wants to clean all that up... but you will, for cash!
Just some more stuff from the top of my head.
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