I would suggest to stop thinking in terms of “I sell books” and think in terms of “I make things for an audience”. Your audience is football players and you want to monetize that audience.
Business is two parts
1. Acquisition
2. Obligation
First you get their attention, and then you sell something.
Here’s your current business model.
Acquisition: you get people to notice you when they look for a book on amazon and see yours but it has to compete with other books.
Obligation: the book is already made, selling it is done and it’s “delivered” instantly to them.
Your acquisition strategy is simple, one dimensional, competitive and lacks control.
Your fulfillment of obligation is simple, one dimensional, has a low barrier to entry, and provides small value but it’s decent because it’s at least specific and useful instead of a fiction novel about your feelings.
Where do football players spend their time online? I’d say Instagram and YouTube which is why I mentioned those channels.
You don’t have to offer just books for them. Is there a higher profit solution you can offer them? Maybe you can get someone with recognition or some sort of fame to create a course online about something football related. Start expanding your thinking beyond books. If you still only want to sell your books, that’s okay too.
Now you need to get the attention of football players.
The best long term strategy is to be a boss at making your own content. If you can make your own social media channels and have great football content on it, you’ll get their attention. Maybe your own version of ESPN and put it on YouTube. Maybe Instagram posts of football highlights. Make things that work well at getting attention from football players. Maybe your ESPN type YouTube show but you pay models to do the show in bikinis.
Getting the attention of your target audience is all that matters, because the book is the simplest way to monetize an audience next to ads from someone else. Which means getting enough attention to succeed can be kinda hard.
If you want to take a bit of a shortcut and start doing the affiliate program with other brands, start watching YouTube videos on how to set it up for other people to get paid when your book sells using their link.
Next, go to Instagram and type in football terms and see what catches your eye. Start DM-ing dozens of accounts every single day trying to work a deal. Anyone is in play. 1k accounts, 10 mil accounts. Just don’t expect the whales to bite much if at all. (make sure you have SOME content on your own page first about your brand and book)
Also, you need a brand. You are a media company now. You are a football player company. If you took this serious enough the end result is you become THE social media content creator for all things football and have multiple ways to monetize your audience including merchandise and much more. Look up how companies like Barstool sports grew and think about what they really do.
Business is two parts
1. Acquisition
2. Obligation
First you get their attention, and then you sell something.
Here’s your current business model.
Acquisition: you get people to notice you when they look for a book on amazon and see yours but it has to compete with other books.
Obligation: the book is already made, selling it is done and it’s “delivered” instantly to them.
Your acquisition strategy is simple, one dimensional, competitive and lacks control.
Your fulfillment of obligation is simple, one dimensional, has a low barrier to entry, and provides small value but it’s decent because it’s at least specific and useful instead of a fiction novel about your feelings.
Where do football players spend their time online? I’d say Instagram and YouTube which is why I mentioned those channels.
You don’t have to offer just books for them. Is there a higher profit solution you can offer them? Maybe you can get someone with recognition or some sort of fame to create a course online about something football related. Start expanding your thinking beyond books. If you still only want to sell your books, that’s okay too.
Now you need to get the attention of football players.
The best long term strategy is to be a boss at making your own content. If you can make your own social media channels and have great football content on it, you’ll get their attention. Maybe your own version of ESPN and put it on YouTube. Maybe Instagram posts of football highlights. Make things that work well at getting attention from football players. Maybe your ESPN type YouTube show but you pay models to do the show in bikinis.
Getting the attention of your target audience is all that matters, because the book is the simplest way to monetize an audience next to ads from someone else. Which means getting enough attention to succeed can be kinda hard.
If you want to take a bit of a shortcut and start doing the affiliate program with other brands, start watching YouTube videos on how to set it up for other people to get paid when your book sells using their link.
Next, go to Instagram and type in football terms and see what catches your eye. Start DM-ing dozens of accounts every single day trying to work a deal. Anyone is in play. 1k accounts, 10 mil accounts. Just don’t expect the whales to bite much if at all. (make sure you have SOME content on your own page first about your brand and book)
Also, you need a brand. You are a media company now. You are a football player company. If you took this serious enough the end result is you become THE social media content creator for all things football and have multiple ways to monetize your audience including merchandise and much more. Look up how companies like Barstool sports grew and think about what they really do.
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