Make an impression of being big - still works?

[Juhas]

Hi, in Milioner Fastlane MJ writes that he tried to make an impression of being bigger than his company was at the time. It was by adding some fake names on the contact site.
As this book has been written a while ago, I'm asking what you think today about this kind of stuff. Is it still good idea to make impression of being bigger?

 

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[MJ DeMarco]

I wouldn't do that today.

That little paragraph seems to irk people (for the love of God it was an inside joke, more so than trying to "fake names" and look big). However I still believe in looking COMPETENT, but not necessarily BIG.

Above all, act personal and authentic. (All of this ties into branding).

If you don't have a business, then worrying about all this minutia is a waste of time.

Still works?

What works is skewing value and offering it to the market.