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MJ DeMarco
I followed the science; all I found was money.
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A lot of ideas are also found within the operations of existing companies. This creates the value skew.
So you're not fixing "external problems", you're fixing a problem that another company isn't doing well.
XYZ Company exists to solve problem Z. But while they fix problem Z, they are too expensive, too slow, or too inconvenient.
If XYZ sucks at SOLVING Z, do better in that area and you have a good skew.
Any dissatisfaction with an existing company and their offering is an opportunity.
So you're not fixing "external problems", you're fixing a problem that another company isn't doing well.
XYZ Company exists to solve problem Z. But while they fix problem Z, they are too expensive, too slow, or too inconvenient.
If XYZ sucks at SOLVING Z, do better in that area and you have a good skew.
Any dissatisfaction with an existing company and their offering is an opportunity.