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Looking for the best sales books

DrunkFish

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Also check out Alex Becker on YouTube. His longer webinar videos are really, really awesome and straightforward marketing you can incorporate into your grand scheme.
 

Lars.F

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I will definetly check those things out thanks a lot :)
 

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tiagosoares17.22

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As you can imagine, there are hundreds of books on sales. It would depend on what would you be more interested in learning to sell.

In any case, I am going to recommend you two books with principles you can use in any field:
- Never Split The Difference
- Pitch Anything

 

Tommo

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Hey there,

what were the best sales books you guys read?

Could you recommend some?

Thanks in advance :)
Winning through Intimidation renamed To Be or Not to Be Intimidated by Robert J Ringer. More than a sales book. more like life lessons which changed my whole life and attitude in one day. Turned my life around. Only MJ DeMarco has written as realistically imho.
 

Napoolion

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I am currently reading that one (at 50%):
The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone

It is pretty good, especially for people who see the world more as a process than to be a great charmer. It is a process-based approach, so you can always improve it and selling does not depend on your mood.
 

Anshu

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Hi, I am using some better books for sale things because of it gives to help in finding some idea to increase our business and sell the product.
1-Don Quixote
2-The Lord of the rings
Thanks
 

MHP368

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You can get a big "best of zig ziglar" audiobook for like 15 bucks , the utilitarian stuff is mixed in so its not framed well (just collections of his speeches)

But I feel like If I had to go back out door to door or cold calling it would definitepy be the kind of thing to keep me motivated (and of course , as I said he does have idea and content that are more brass tacks , not just "rah rah" pump up stuff)

edit : I just checked and "learnoutloud" actually has a pretty signifigant amount of his stuff up for free
 
Last edited:

GMSI7D

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I am currently reading that one (at 50%):
The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone

It is pretty good, especially for people who see the world more as a process than to be a great charmer. It is a process-based approach, so you can always improve it and selling does not depend on your mood.


selling is like dating

there are natural seducers who just talk to girls

and artificial seducers with hundreds of systems and strategies

i was friend with a guy who knows nothing about selling. but he can sell anything to anyone

he is a natural. this is amazing.



natural are guys like Tai Lopez.

they play basket ball and sell stuff at the same time on youtube

this is true selling. he is not working hard on tactics or opening line or all these BS

all seems effortless



this is pure selling genius



View: https://www.youtube.com/watch?v=Id3joCiqpmQ
 

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jpanarra

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So many out there,

but i'll say spin selling as well..
fanatical prospecting is a big step before even selling as well.. with those two in your arsnel that should be more than enough to start selling.
 

JAJT

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Worth mentioning:

There's a massive distinction between understanding sales, and getting good at it.

Books are great, great resources to understand how the sales process works. The psychology of it. How pros do things differently. Technical aspects. Negotiation tactics. Why "this" works better than "that", Etc...

What sales books ARE NOT GOOD AT, is actually making you a good sales person. Only SELLING can do that.

What's that old phrase? You don't learn to swim by reading a book on it? Same thing here.

If you are reading sales books because you "think they are important" or "might help one day" you are almost certainly fooling yourself.

My best recommendation is to get in the shit and start selling. Once you are selling - pick up the top recommended books on the subject and start tweaking your process as you go. One or things at a time. Tops. Even one small tip from any of these books can increase your sales like crazy but it will absolutely take you 25 - 50 - 100 calls or meetings to ingrain even the smallest tip into your process.

I'll tell you - at previous jobs I've tried spending 1-2-3 hours perfecting the "script" (or flow) I would use on my first calls and I can tell you 99% of the time they were useless pieces of paper the second someone said the first "hello".

Wasn't it Mike Tyson who said "everyone has a plan until they get punched in the face"? Same thing.

After 10-20 calls, however, I was able to re-write it entirely in a realistic way. Then I'd read the resources (books, blogs, newsletters) on selling and integrate one small change "here", one minor tweak "there" and conversion rates started improving.

Case in point - changing your voice inflection and intonation is a huge selling tactic but I guarantee you no amount of reading will help you do this. It's one of the most annoying, hardest things to change for something that reads so easily on a page. Oh, don't raise your voice at the end of a sentence? Easy! Call 1: f*ck. Call 10: f*ck, almost. Call 20: Ohh that one sentence was actually pretty awesome. Call 100: I'm getting good at this...

Sales resources are only useful once you are selling. They do very, very little beforehand. It may be fascinating and you may be able to reference them after you start selling, yes, but I implore you not to spend too much time reading if you aren't in a position yet to start selling.
 

Arun Siva

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Case in point - changing your voice inflection and intonation is a huge selling tactic but I guarantee you no amount of reading will help you do this. It's one of the most annoying, hardest things to change for something that reads so easily on a page. Oh, don't raise your voice at the end of a sentence? Easy! Call 1: f*ck. Call 10: f*ck, almost. Call 20: Ohh that one sentence was actually pretty awesome. Call 100: I'm getting good at this...

THIS. Right on bro.
 

RobD88

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Hope Is Not a Strategy or Little Red Book of Selling: 12.5 Principles of Sales Greatness
 

ZCP

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Scripts (written in pencil or on the computer) are key.

To answer the OP question......
Zig ziglar for general techniques.
Magic of thinking big for mindset.

Test, rewrite, test, rewrite....
 

sonny_1080

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Worth mentioning:

There's a massive distinction between understanding sales, and getting good at it.

Books are great, great resources to understand how the sales process works. The psychology of it. How pros do things differently. Technical aspects. Negotiation tactics. Why "this" works better than "that", Etc...

What sales books ARE NOT GOOD AT, is actually making you a good sales person. Only SELLING can do that.

What's that old phrase? You don't learn to swim by reading a book on it? Same thing here.

If you are reading sales books because you "think they are important" or "might help one day" you are almost certainly fooling yourself.

My best recommendation is to get in the shit and start selling. Once you are selling - pick up the top recommended books on the subject and start tweaking your process as you go. One or things at a time. Tops. Even one small tip from any of these books can increase your sales like crazy but it will absolutely take you 25 - 50 - 100 calls or meetings to ingrain even the smallest tip into your process.

I'll tell you - at previous jobs I've tried spending 1-2-3 hours perfecting the "script" (or flow) I would use on my first calls and I can tell you 99% of the time they were useless pieces of paper the second someone said the first "hello".

Wasn't it Mike Tyson who said "everyone has a plan until they get punched in the face"? Same thing.

After 10-20 calls, however, I was able to re-write it entirely in a realistic way. Then I'd read the resources (books, blogs, newsletters) on selling and integrate one small change "here", one minor tweak "there" and conversion rates started improving.

Case in point - changing your voice inflection and intonation is a huge selling tactic but I guarantee you no amount of reading will help you do this. It's one of the most annoying, hardest things to change for something that reads so easily on a page. Oh, don't raise your voice at the end of a sentence? Easy! Call 1: F*ck. Call 10: F*ck, almost. Call 20: Ohh that one sentence was actually pretty awesome. Call 100: I'm getting good at this...

Sales resources are only useful once you are selling. They do very, very little beforehand. It may be fascinating and you may be able to reference them after you start selling, yes, but I implore you not to spend too much time reading if you aren't in a position yet to start selling.
Bump
 

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