The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Looking for the best sales books

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)
Marketing, social media, advertising

InspireHD

Gold Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Dec 9, 2014
516
1,228
Spin Selling was pretty good.
 

DrunkFish

Bronze Contributor
Read Fastlane!
Speedway Pass
Mar 25, 2015
182
274
27
Missouri
Also check out Alex Becker on YouTube. His longer webinar videos are really, really awesome and straightforward marketing you can incorporate into your grand scheme.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

tiagosoares17.22

Bronze Contributor
Read Fastlane!
Aug 5, 2017
72
117
Porto, Portugal
As you can imagine, there are hundreds of books on sales. It would depend on what would you be more interested in learning to sell.

In any case, I am going to recommend you two books with principles you can use in any field:
- Never Split The Difference
- Pitch Anything

 

Tommo

Silver Contributor
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Speedway Pass
Jan 21, 2018
422
702
68
Perth Australia
Hey there,

what were the best sales books you guys read?

Could you recommend some?

Thanks in advance :)
Winning through Intimidation renamed To Be or Not to Be Intimidated by Robert J Ringer. More than a sales book. more like life lessons which changed my whole life and attitude in one day. Turned my life around. Only MJ Demarco has written as realistically imho.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Napoolion

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Feb 8, 2014
233
227
30
I am currently reading that one (at 50%):
The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone

It is pretty good, especially for people who see the world more as a process than to be a great charmer. It is a process-based approach, so you can always improve it and selling does not depend on your mood.
 

Anshu

New Contributor
Jan 12, 2018
15
4
30
London
Hi, I am using some better books for sale things because of it gives to help in finding some idea to increase our business and sell the product.
1-Don Quixote
2-The Lord of the rings
Thanks
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

MHP368

Gold Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Aug 17, 2016
800
1,261
36
Sahuarita AZ
You can get a big "best of zig ziglar" audiobook for like 15 bucks , the utilitarian stuff is mixed in so its not framed well (just collections of his speeches)

But I feel like If I had to go back out door to door or cold calling it would definitepy be the kind of thing to keep me motivated (and of course , as I said he does have idea and content that are more brass tacks , not just "rah rah" pump up stuff)

edit : I just checked and "learnoutloud" actually has a pretty signifigant amount of his stuff up for free
 
Last edited:

GMSI7D

Gold Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Jan 27, 2016
992
2,002
46
Lyon, France
I am currently reading that one (at 50%):
The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone

It is pretty good, especially for people who see the world more as a process than to be a great charmer. It is a process-based approach, so you can always improve it and selling does not depend on your mood.


selling is like dating

there are natural seducers who just talk to girls

and artificial seducers with hundreds of systems and strategies

i was friend with a guy who knows nothing about selling. but he can sell anything to anyone

he is a natural. this is amazing.



natural are guys like Tai Lopez.

they play basket ball and sell stuff at the same time on youtube

this is true selling. he is not working hard on tactics or opening line or all these BS

all seems effortless



this is pure selling genius



View: https://www.youtube.com/watch?v=Id3joCiqpmQ
 

jpanarra

Platinum Contributor
FASTLANE INSIDER
Read Fastlane!
Read Unscripted!
Speedway Pass
Jan 9, 2014
956
2,793
33
Indianapolis, Indiana
So many out there,

but i'll say spin selling as well..
fanatical prospecting is a big step before even selling as well.. with those two in your arsnel that should be more than enough to start selling.
 

JAJT

Ha Ha! Business
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Aug 7, 2012
2,867
15,586
Ontario, Canada

JAJT

Ha Ha! Business
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Aug 7, 2012
2,867
15,586
Ontario, Canada
Worth mentioning:

There's a massive distinction between understanding sales, and getting good at it.

Books are great, great resources to understand how the sales process works. The psychology of it. How pros do things differently. Technical aspects. Negotiation tactics. Why "this" works better than "that", Etc...

What sales books ARE NOT GOOD AT, is actually making you a good sales person. Only SELLING can do that.

What's that old phrase? You don't learn to swim by reading a book on it? Same thing here.

If you are reading sales books because you "think they are important" or "might help one day" you are almost certainly fooling yourself.

My best recommendation is to get in the shit and start selling. Once you are selling - pick up the top recommended books on the subject and start tweaking your process as you go. One or things at a time. Tops. Even one small tip from any of these books can increase your sales like crazy but it will absolutely take you 25 - 50 - 100 calls or meetings to ingrain even the smallest tip into your process.

I'll tell you - at previous jobs I've tried spending 1-2-3 hours perfecting the "script" (or flow) I would use on my first calls and I can tell you 99% of the time they were useless pieces of paper the second someone said the first "hello".

Wasn't it Mike Tyson who said "everyone has a plan until they get punched in the face"? Same thing.

After 10-20 calls, however, I was able to re-write it entirely in a realistic way. Then I'd read the resources (books, blogs, newsletters) on selling and integrate one small change "here", one minor tweak "there" and conversion rates started improving.

Case in point - changing your voice inflection and intonation is a huge selling tactic but I guarantee you no amount of reading will help you do this. It's one of the most annoying, hardest things to change for something that reads so easily on a page. Oh, don't raise your voice at the end of a sentence? Easy! Call 1: F*ck. Call 10: F*ck, almost. Call 20: Ohh that one sentence was actually pretty awesome. Call 100: I'm getting good at this...

Sales resources are only useful once you are selling. They do very, very little beforehand. It may be fascinating and you may be able to reference them after you start selling, yes, but I implore you not to spend too much time reading if you aren't in a position yet to start selling.
 

Niptuck MD

plutocrat-in-training
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Aug 31, 2016
1,381
2,282
NORWAY - POLAND - WEST EUROPE
Case in point - changing your voice inflection and intonation is a huge selling tactic but I guarantee you no amount of reading will help you do this. It's one of the most annoying, hardest things to change for something that reads so easily on a page. Oh, don't raise your voice at the end of a sentence? Easy! Call 1: f*ck. Call 10: f*ck, almost. Call 20: Ohh that one sentence was actually pretty awesome. Call 100: I'm getting good at this...

THIS. Right on bro.
 

RobD88

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Nov 20, 2017
196
487
Missouri
Hope Is Not a Strategy or Little Red Book of Selling: 12.5 Principles of Sales Greatness
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

ZCP

Legendary Contributor
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Oct 22, 2010
3,388
11,470
Woodstock, GA
Scripts (written in pencil or on the computer) are key.

To answer the OP question......
Zig ziglar for general techniques.
Magic of thinking big for mindset.

Test, rewrite, test, rewrite....
 

sonny_1080

Creating a tool I want to use.
FASTLANE INSIDER
Read Fastlane!
Read Unscripted!
Speedway Pass
Oct 30, 2019
453
702
Los Angeles
Worth mentioning:

There's a massive distinction between understanding sales, and getting good at it.

Books are great, great resources to understand how the sales process works. The psychology of it. How pros do things differently. Technical aspects. Negotiation tactics. Why "this" works better than "that", Etc...

What sales books ARE NOT GOOD AT, is actually making you a good sales person. Only SELLING can do that.

What's that old phrase? You don't learn to swim by reading a book on it? Same thing here.

If you are reading sales books because you "think they are important" or "might help one day" you are almost certainly fooling yourself.

My best recommendation is to get in the shit and start selling. Once you are selling - pick up the top recommended books on the subject and start tweaking your process as you go. One or things at a time. Tops. Even one small tip from any of these books can increase your sales like crazy but it will absolutely take you 25 - 50 - 100 calls or meetings to ingrain even the smallest tip into your process.

I'll tell you - at previous jobs I've tried spending 1-2-3 hours perfecting the "script" (or flow) I would use on my first calls and I can tell you 99% of the time they were useless pieces of paper the second someone said the first "hello".

Wasn't it Mike Tyson who said "everyone has a plan until they get punched in the face"? Same thing.

After 10-20 calls, however, I was able to re-write it entirely in a realistic way. Then I'd read the resources (books, blogs, newsletters) on selling and integrate one small change "here", one minor tweak "there" and conversion rates started improving.

Case in point - changing your voice inflection and intonation is a huge selling tactic but I guarantee you no amount of reading will help you do this. It's one of the most annoying, hardest things to change for something that reads so easily on a page. Oh, don't raise your voice at the end of a sentence? Easy! Call 1: F*ck. Call 10: F*ck, almost. Call 20: Ohh that one sentence was actually pretty awesome. Call 100: I'm getting good at this...

Sales resources are only useful once you are selling. They do very, very little beforehand. It may be fascinating and you may be able to reference them after you start selling, yes, but I implore you not to spend too much time reading if you aren't in a position yet to start selling.
Bump
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top