The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
Upwork Tutorial Day 6 - How to Sell Yourself in Upwork Interviews and Calls

We've pretty much covered everything you need to know to land interviews and get gigs. But there's one last core area to cover before you make Upwork worth your time. That area is the interview.

For obvious reasons, most people get stuck on getting responses from their cover letters. They never make it to the interview, so they're not prepared for that part at all. Unfortunately, getting the interview doesn't mean you get the job. You probably aren't the only person who got interviewed, and you still have to prove yourself.

That's what today is about...

Two Kinds of Interviews
The first thing you need to know about interviews on Upwork is there are 2 kinds. The kind where you talk through text chat and the kind where you get on a live call.

Text Chat Interviews
Most freelancers opt for text-only interviews. You get a response from a client and you talk to them through Upwork's chat system or maybe through Skype chat, but not on a live call. There's nothing wrong with interviewing this way if you are okay with making small sales.

Text chat is not conducive to high-ticket sales. You will not make $3,000, $5,000 or $10,000+ sales through text chat unless your client is a complete fool, or you are a master persuader, and even then it's a challenge.

Assuming you really are a master persuader, then you would have no reason to interview through text chat because getting on a live call would be nothing to you. So if you're doing text chat interviews, we must operate on the assumption that you are NOT a master persuader, but an amateur at best.

I'm telling you this because not only do I know it, and you know it, clients know it too. And they're smart enough to know that you don't hand over thousands of dollars to amateur freelancers who are too scared to get on a live call because you either aren't confident enough in your skills or you aren't confident enough in your communication abilities. Both are a recipe for disaster.

So if you only do text-chat, you can expect to earn $1,000 or less per client, unless you bill hourly rates and it builds up over time. Now, if your goal is only to pick up some extra side cash, then maybe that's enough. But if you want to turn this into something more legitimate that can build serious cash to get you off the ground, then you need to take live calls...

Live Call Interviews
Live calls can either be phone, Upwork video, Skype, Zoom, or any other platform that offers voice to voice or face to face interaction. With a live call you will meet the client directly, and you'll both have a chance to get to know each other.

Live calls usually lead to much higher priced sales because of what you discover on the call, and also what clients are willing to pay for once you've proven you're an expert. The cool thing is, you don't even have to be an expert to make high-priced sales, and you also don't have to use any swoopy high-pressure tactics to get people to buy.

By nature of being willing to get on a phone call, you INSTANTLY set yourself apart as someone who has a high probability of being an expert. Just like clients know you're not an expert if you won't get on a call, they also EXPECT that you are an expert if you will get on calls.

So you go into the interview with an expectation that you are an expert. For that reason alone you will often win the gig just by getting on a call. If you are willing to offer a high price on that call, then you will also often make a lot more money than if you hold yourself back because you're afraid the other person can't pay or that your price is too high.

Okay, But how do I actually win the gig and prove I'm an expert?
Whether you do text chat or live calls the interview process is largely the same. Before we get into it, we need to reframe the situation...

You are not an employee or a regular job seeker. You applied to this gig as a problem solver, someone who can help this client get something done. Problem solvers are people we turn to when we need help with something. Problem solvers also tend to be in-demand by nature of their abilities. You are a problem solver, and therefore...

The client does not interview you.

You interview them.

So you can reframe this situation. It isn't an opportunity for the client to decide if they want to work with you. It's an opportunity for YOU to decide if it's worth your time for you to work with them.

When you think about it like this, then it's easy to adjust your approach from a passive, reaction-based response system, to an active, interviewer's role. You interviewing them. But how do you do this?

You can simplify it into a single powerful concept:

Just ask questions.

When you are the one asking questions it means others are NOT asking questions. Therefore, you are in control of the interview. You are the interviewer. You are judging them.

What questions?

Questions about their business.

Imagine you're an employee and it's your first day on the job? Do you jump in and get to work instantly? No. There is a week or so of ease-in period. It's a time when you're new, and you have to learn the ropes. So what do you spend your time doing? Asking questions.

You ask about the job. The software they use. How to handle various situations. Sure, you might relate the current situation back to past situations or past processes you applied at other jobs, but ultimately you will spend time asking questions about the current position. You do this because you have to learn how things work with this employer.

It's exactly the same when you interview with a client. You are going to ask the same sort of questions...

  • What is your current approach?
  • What isn't working now?
  • What else do you need help with?
  • What problems are you trying to solve?
  • What software systems do you use?
  • Who do you currently work with?
  • How do you handle X situation?
  • What is your goal?
  • What do you want from me as a freelancer?
  • What hasn't worked for you in the past...

These questions are things that you will naturally need answered whether it's on a call, in text chat, or after you start working. At some point you need to know about their business to deliver what they want, so you might as well ask in the interview phase and look like an expert rather than waiting until things go wrong and saying, "oh, I probably should've asked about that."

What if the client asks me questions?
Answer their question briefly, and then ask another question to take back control of the call. There's nothing wrong with answering their questions, but if you give them the opportunity, they will keep asking and they will regain control.

If you respond then ask you will keep control.

How do I know I'm asking the right questions?
The client will say, "aha, I never really thought about it like that" or "ah! I hadn't considered that..." or "hmm...that's a great question!"

If all else fails, just ask something, ANYTHING.

But try to keep it business-centered (preferably on their business).

What happens after you ask questions?
Eventually the client will feel like you've spent enough time talking together. 15 minutes. 30 minutes. 1.5 hours... In reality you will have spent very little time talking. Mostly you've just kept quiet and listened (because who does that these days...) and if you've asked enough questions the client will eventually say something like...

"So, where do we go from here?"

That's your cue to do the following:

  1. Recap what you've covered so far
  2. Describe how you can help with that
  3. Offer a price or get off the call (if you're on one)

Recapping what you've covered...

You: "Alright Tom, so far you told me you need help with email copywriting, sales funnel automation, and Facebook Ad copy as well as copy for your website home page, right?"

Tom: "Yes, that's right."

You: "Great, and I can help you with all of that. To start I'll craft an email series that we can turn into an automated sales funnel and then we can run Facebook ads to a landing page for opt-ins to build your list and put your sales on autopilot."

Tom: "Sounds great!"

You: "Great! I can get started immediately and can finish the email series in 1 week. To have me do this for you it's $5,000."

Pause.
Pause.
Pause.

Tom: "Umm...do I have to pay it all at once?"

You: "I offer split payments for some clients. You would need to fund AND release the first milestone for half and the other half will be due on delivery. Sound good?"

Tom: "Okay, I can do that."

The end.

Or if you choose to get off the call you will just let Tom know that you want to take some time to consider his needs, and will draft a proposal for him outlining how you can help and giving him options customized for him. Also be sure to let him know WHEN you will send the proposal by.

In Summary:

  • You do not need to use high-pressure sales tactics
  • You do not need to be an expert to appear an expert
  • Text Chat = Low Pay Gigs
  • Live Call = High Pay Gigs
  • Ask questions (even if you forget everything else)
  • Better questions = better results
  • You know the client is ready to be sold when he says "where do we go from here."
  • You can offer your price on the call or off
  • If it's on the call, you better be prepared to say the price out loud and stfu afterward
  • Throughout all of this you are interviewing them
  • If your voice waivers because you doubt your prices, you will lose the sale

There's a lot that goes into sales even though it's relatively simple. I'm short on time and trying to sum all of this up in a single post and it's not easy to do. I don't have time to go back and cut it down to size properly SO...

If you have questions about sales or any other part of the Upwork process up to this point, please feel free to post them in a response to this post. I will follow up.

HOMEWORK
Prepare yourself mentally to get on live calls if your goal is to make big sales, or if you're just doing this as a side hustle, practice what you will say in text chat to move clients forward toward the sale.

PRO TIP
Everything you say to the client PRE-SALE should be focused on moving them toward that sale. If sales were a 5k you would kick off at the starting line and run toward the finish line. The finish line is where the sale happens. In between the start and finish line you put all your effort into getting to the finish line. If you quit too early, or don't push hard enough, or break your ankle, you won't reach the finish line.

Pace the client. Run with them. Always stay focused on the next finish line.

  • "When you work with me X will happen"
  • "Once we get started you can expect X"
  • "After you send the contract I will do X"
  • "Once you've released the payment I will do X"
  • "Once you leave feedback, I will do X"
  • "When you send referrals, you will get X"

This works on calls and in text. Set a goal, go toward that goal, run at the client's pace, and cross the finish line when you get there.

Ask questions.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
Upwork Tutorial Day 5 - How to Write YOU Focused
Proposals that Get Clients to Respond

When you send proposals (AKA cover letters) to clients on Upwork, you will often be one of 10 to 20 or even 50 people or more applying to that job. So let's start with a look at my hiring process so you have an idea of how a client might make a decision about who to interview.

1. Is there ANYTHING that is an instant disqualifier?
This is the first thing I look for. Is the freelancer from a country I want to work with? Do they offer the skill I asked for? Did they upload attachments if I asked for them? Is their proposal full of spelling and grammar errors? Do those errors matter for this project? Did they answer my question that shows they paid attention? Did they address my needs?

Basically I look for any indicator that this person ISN'T the one. When I see those signs, I archive them immediately because I know there is 0 chance we will work together. Please note that this has NOTHING to do with their rate (although that might be the case for some clients). Usually rates won't stop clients from responding. Here's an example from just last week...

View attachment 24046

What's important about this is that even though the client technically disqualified me based on my rates, she responded. At $135/hr she responded. Why is that important? Because it gave me a second chance to communicate with her and let her know that I only offer fixed rates, what they are, and why that actually benefits her over paying hourly freelancers even when their rate is set much lower.

2. Can this freelancer get the job done?
The second thing I try to identify is whether or not this freelancer is competent enough to do the job. Based on their proposal, do I believe they are skilled enough to deliver what I want? If not, do I believe they are smart enough to figure out how to get it done? If the answer isn't "yes" and if it isn't clear to me that you are a competent freelancer, and if I don't feel confident in your abilities, then I won't feel comfortable going forward with you.

For that reason, Upwork proposals must meet those 3 criteria:

  • Establish you competence
  • So the client feels confident
  • Which makes them feel comfortable
When those 3 keys are set in place, THEN you are very likely to get the interview.

3. Is this freelancer the BEST person for the job?
Beyond the 3 C's there's one last thing I look for. Out of those 2-3 freelancer who made me feel comfortable, which one seems to be the best fit?

To answer this question I look at several things. First, is it clear from their proposal that they care about me and that they put in effort? Do they WANT to do this job? What does their bio say about them? Are they an expert in this field? Do they have the skills to back it up? Are they clearly the kind of person I would want to work with? Finally, I look at their portfolio. Are their samples relevant? Are they in the style I need? Are they good enough for the amount I'm willing to pay?

It's a WHOLE PERSON concept.

That's what clients are looking for. Instant DQ, do you meet the 3 C's, are you the best person for the job? It's NOT based on your rates. Now that we've established that, and we've built you a powerful bio and portfolio, it's time to improve your proposals for better results.

YOU Focused Proposals
YOU Focus is the art of showing clients you care about them, want to help them, can get the job done, and are the BEST fit for the gig. It is NOT simply using the word "you."

Steps to a YOU Focused Proposal

  1. Never start with the word "I"
  2. Use some variation of "you" before "I" or "me" or "my"
  3. Use "you" 10x as much as you use "I" or "me" or "my"
  4. Repeat the client's own words back to them
  5. Connect your skills with their needs
  6. Establish credibility fast
  7. Prove your competence
  8. Call them to Action
  9. Show them little details that set you apart

Getting Hired Happens in Steps
As with any kind of marketing, we move clients one step at a time. The first step is to get a response. The second step is to get interviewed. The third step is to get hired. Just because you get a response doesn't mean you've been interviewed. Technically you've secured the interview, but you haven't done it until you've done it.

Knowing this, we can now work on a YOU Focused proposal that has a single intent...getting a response. NOT getting you hired. That happens later. So let's look at a YOU Focused Proposal...

YOU Focused Proposal

First the original job post...
View attachment 24047

Now the proposal (written live in the video)...

View attachment 24048

Cover Letter Intro
For this proposal you can see that it does NOT start with "I" or "me" or "my." Instead, it starts with a headline that identifies this as "Copywriting for Roofing Contractors" which is what they are...targeting.

First Line Starts with "You"
Next I give a simple greeting followed by the word "You."

Second Line Mirrors Them
Now I repeat their own words back to them about what they need...copywriting for their roofing business.

Demonstrate Competence
Then I start to prove competence by DEMONSTRATING that I can help them stand out. Instead of just telling them "I can help you stand out," I used a metaphor to SHOW them something different by talking about a "sea of sameness." If I wasn't doing this on video and distracted by that, I would spend even more time forming a more relevant idea for this particular client.

Establish Crediblity and Connect it with Their Job
In the next sentence I bridge the gap between us. I let them know that I'm the exact thing they need, and then I drop several relevant credibility markers that will likely stand out to them. For instance, "industrial companies" targets BLUE COLLAR companies which is what a roofing company also is. If you don't find RELEVANT credibility markers then your credibility will appear weak and won't support your competence very well.

Ask Good Questions
You don't have to ask questions, but they can help establish competence. If your questions make the client think or have an "aha" moment, then you are golden. Don't just ask questions for the sake of asking questions. Ask GOOD questions. Targeted questions. Questions about their business. Questions that prove you care and want to help them.

Prove You're a Professional
One of the biggest impressions a freelancer ever made on me was when she directly stated exactly what she'd deliver and how much it would cost. While others were blasting me with hourly rates, this person said "here's what you get and here's how much it is." No guessing games. I love that, and so do a lot of business owners because they don't have time to keep track of you. So the next section of my proposal clearly states what I'll do and how much it will cost. You don't have to add your prices here, but it's a good way to filter through clients if you don't want to work with anyone for less than X amount.

Call them to Action
The last line of the proposal is a simple call to action that gives them next steps. Since the very next step is to get them to contact me or to message me, then that's what I use. If I've applied with a proper YOU Focus, then all of the above IS what they need, so they SHOULD message me.

Your Signature
Kind regards is fine for most gigs, but when you write for creative jobs you should use something more interesting. Keep that in mind.

P.S. Statement
This is just one last chance to catch the client with something they might value. You could add your phone number in here (I do this regularly). You could let them know you're standing by to help in case others fail. You could offer a discount for your first project. You could offer a satisfaction guarantee etc. Just something to give them one last reason to want to talk to you.

Attachments and Samples
I don't always add attachments. In fact, I don't ever add them unless I really think it's an opportunity to stand out OR if the client specifically asks for them. Otherwise I just direct the client to my profile because I already spent 20+ hours honing it in to a sharpened spear for harpooning whales! Why would I waste that? The more times they come into contact with me the more likely it is I'll get contacted.


HOMEWORK
Use what you've learned in this lesson to go out and find at least 3 potential clients. Spend time thinking about what THEY actually need to read from your proposal before they will respond. Once you've done that, go ahead and craft a YOU Focused proposal. Remember to read over it and spell check it to make sure it's good to go. Then send it!
Proof YOU Focused Proposals Get Results and Clients Don't
Care What You Set for Rates...
This post is a follow up to the proposal post from yesterday. In the video for that post I wrote a proposal live while recording. It was half-assed because it only had half my attention. Doesn't matter though. Results speak for themselves...

Screenshot 2019-03-18 at 12.12.46 PM.png

Screenshot 2019-03-18 at 12.11.34 PM.png

ezgif.com-gif-maker (9).png

A couple things worth noting:

  1. The client's rates are set at $$ (intermediate)
  2. The gig is set at hourly and I have 0 hours billed on my account
  3. There were 17 proposals in all
  4. There are 2 interviews (out of which only one will be chosen)
  5. I applied with $135/hr with a YOU Focused proposal and landed the interview
  6. The client felt compelled to respond my questions
  7. It took 1 day to get a response because I applied on a weekend

 
Last edited:

top boy

New Contributor
Read Millionaire Fastlane
Jan 13, 2019
13
5
17
I got accepted using your video, but how do you get jobs with no feedback? No one is going to hire someone with no history.
 

ambrosinibello

Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Speedway Pass
Jul 2, 2017
92
99
133
23
Orlando, FL
In on this.

1. Why are you doing this?

I need to get my mindset right on earning money. I need to earn at least enough to cover my debts on MY OWN instead of as an employee. Then I can get the ball rolling with my own products by having momentum. To stop the debt collectors from calling, get my own place and fund my new supplement product/formula.

2. Describe your endgame in specific detail...

Have a pasive income supplement/nutrition brand and get into biotechnology.

3. How much money do you need to earn to make this worth it?

Earn $3000 a month for debt and $20,000 for starting business

4. Who are you failing if you give up or don't succeed?

Myself, past me, and future me. Also anyone who has had vested equity in my growth thus far.
 

ambrosinibello

Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Speedway Pass
Jul 2, 2017
92
99
133
23
Orlando, FL
Also, Lex, of your courses, which one is the best to get started geting jobs on Upwork? I am already accepted and have prior job history, just need to get better jobs.
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
I got accepted using your video, but how do you get jobs with no feedback? No one is going to hire someone with no history.
Glad you got accepted! But that last part simply isn't true. If no one would hire someone with no history, then no one would ever get hired.

Watch the rest of the videos. You have to make yourself valuable to the client. You have to apply with a YOU Focus. You have to make offers they can't refuse so someone will give you a chance.

When you have no history you have to be smart and strategic. Just because you don't have a lighter doesn't mean you can't make fire. Pull from other resources you have.
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
Also, Lex, of your courses, which one is the best to get started geting jobs on Upwork? I am already accepted and have prior job history, just need to get better jobs.
Hmm, it depends on which area needs work. The proposal course will help you land more interviews, so if you need more responses, that's the one to start with. But if you get plenty of responses but just don't get hired, then go with the sales course. Ultimately, the ability to sell yourself on calls is how you get the best jobs. Proposals only get you to the interview. They rarely seal the deal.
 

Schwarz

Half Man ; Half Goat
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Feb 16, 2019
80
84
126
Flanders | Belgium
Note: I moved to the other side of the planet to finally make a big change in my life. The following was written spontaneously. Whilst enjoying a good cup of warm coffee, eating some 'sandwich caliente's and being burned by the South American summer sun. It's barely edited and in its purest form.
To be honest I did not believe I was going to write this much text. But it did feel good to write all
of this down. My goals are clear now:

Day 0
1. Why are you doing this (freelance)?
To be free from the life I had before this. To be able to travel, enjoy myself and earn money. I want the money so that I can keep doing just that. So that I can start creating other products that will lead to Fastlane freedom. To build products I that can help other people. To fund other friend's projects. To be an inspiration to other people and show them there is always another way. To bring fun, joy and good times to the people I meet and love to hang out with.
To prove my family that I was right. They trust me, but I want to prove to them that this trust was well placed. I cannot return empty handed.

2. Describe your endgame in specific detail:
Freelance Endgame:
Freedom to travel while working. To have my living expenses covered. I can travel all over the world.
I'll visit this really cool girl I met a few weeks ago but I had to part ways with (she lives on the other side of the planet, lol). I can now work more on Fastlane projects without having to worry too much about making a living. During travel, I have this amazing time with people from all over the globe. I share experiences and learn from those people's experiences. I learn a lot more about people in general, about their problems, wants and needs.

I buy Lex a bottle of vodka.

Fastlane Endgame:
I successfully made an exit by selling my company.
My parents will know nothing but peace and freedom as my dad finally gets to live near the beautiful fjords of Norway. Where he can spend the remainder of his life enjoying nature to the fullest. As he has always wanted.
My mother and her girlfriend can finally retire at their new home in the South of France.
My most passionate, hard-working (game dev) friends will finally have the funds to go for their dreams. Namely creating the games they want to, and getting paid for doing so.

Me? I will visit all the corners of the planet. I'll continue meeting new people every day. Help others out with their problems. Also making them realize that life should not be taken so seriously, it's just 'a game' after all.
Never again will I have to numb myself with alcohol, video games or porn. I finally have built the life I am proud of. A reality I do not want to escape.
I will create my own fun side-projects. Maybe I'll keep doing entrepreneurial ventures for the rest of my life. Who knows?

I'll learn Spanish and Portuguese. I'll force myself to forget French. All will be good.
I'll be an inspiration to everyone willing to look further than the word 'luck'.
I'll master the piano. I'll dance like crazy to my favorite 80's songs every single day with a big smile on my face, realizing that I've just bamboozled all the nay-sayers. I will spread love and joy to all my friends and to all the people I meet.
My friends and I are going to go camping all over the world. And one night I will feel like being cringy, look at the stars and say:
"My destiny is my own."

3. Money
I made some very rough calculations.
30 million USD.

4. Who will you disappoint if it fails?
I will fail my current friends, and also my future friends.
My parents, as their trust in me would have been misplaced.
I would fail myself.

Extra: The things I don't want:
- To disappoint those people stated above.
- To be locked to one place. With only a set group of people.
- When I'm on my death bed, I look back and see regret.
- To work a 9-5 job. To be bound to a job, a boss or to be subject to someone else's reality.
- To let my fears, doubts, and insecurities control me.
- To waste my life.
- To give someone else control over my life.

Alright. That was a lot of 'I's and 'me's.
Let's get back to action.
 

ambrosinibello

Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Speedway Pass
Jul 2, 2017
92
99
133
23
Orlando, FL
Thanks for the comment Hijena. To be fair, it's not my free time. I'm being paid by indirect growth of my YouTube channel in exchange for *what I believe are* high-value posts.

YouTube of course runs back to my website for discount coupons on my other training programs, so some people may make their way back there too.

Ultimately, I'd like those who consider my other courses to know it's worth their time before they invest that $10 and enroll. But I really do hope the posts here help you too!
Really interesting how that works.

I stumbled across thread, to signature, to course, and ended up buying one plus subscribing to YT all organically per se.

Just interesting how it all adds up/
 

Daniel Clemente

New Contributor
I've Read UNSCRIPTED
Jul 6, 2018
48
15
19
Would I have a good chance of getting approved if I don't have any skills other than English being my native language, no work history or college degree?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
Would I have a good chance of getting approved if I don't have any skills other than English being my native language, no work history or college degree?
You'll have as good of a chance as anybody else. Work history and education are only supporting factors. It's up to you to make yourself look credible to Upwork so they'll approve your account. What skill are you planning to offer on the platform?
 

Daniel Clemente

New Contributor
I've Read UNSCRIPTED
Jul 6, 2018
48
15
19
You'll have as good of a chance as anybody else. Work history and education are only supporting factors. It's up to you to make yourself look credible to Upwork so they'll approve your account. What skill are you planning to offer on the platform?
I suppose SEO/data analytics but I have to learn how to do them and fast. Wordpress is also an option but I feel like that's too much of low-hanging fruit that's already been taken.
 
Last edited:

Willing2Learn

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Sep 25, 2017
46
40
61
34
United States
I want to give this a try...

My Day 0 Homework:

1. Why are you doing this?

I am doing this because I am simply going no where fast. I work two jobs, a full-time and a part-time job, and it is a lot of work, with little pay, and I honestly don't want to be doing them for the rest of my life. I want to make some real money, so I can pay down my debt, save some money, get out of my parents' house and get my own place, and start some kind of business so that my life can go in a better direction.

2. Describe your endgame in specific detail...

I honestly couldn't describe the endgame in detail. I have no way of knowing if I can get there. I want to have my own business, which is either my own videogame company, an online fastlane business, or both. The key is money. The key to everything is money. And you have to work really hard for it. I'm doing whatever I can to make my life better.

3. How much money do you need to earn to make this worth it?

If we are referring to doing the work on Upwork, I'd be content with $1000 or $2000 a week.

4. Who are you failing if you give up or don't succeed?

The only person you're ever failing is yourself. This question is very obvious to me. I don't need to be asked it, because I already know the answer.

---------------------------------------------------------------------------------

I do have a question for the creator of this thread, Lex DeVille, if you don't mind a moment of your time.

I have no skills.

I have an Associates Degree in Computer Information Systems (networking), which was a waste of time because I didn't take college as seriously as I should have.

I have two certificates of completion in a trade school, Plumbing 1 & 2.

And I know how to do ROM hacking (which is reverse-engineer old Nintendo games).

I know some C++ programming, but the plumbing and networking, I don't have enough experience in them what-so-ever to be of any use to anybody.

My work experience is all retail. Not much skills needed there.

I am good with customer service, and stocking shelves, because of my 14 years of retail experience, but nobody is going to pay me more for doing that.

I read ahead to Day 1 assignment, in creating an Upwork profile, but I wouldn't know a single skill that I could put on there, to make me be of any use to anybody.

I do have some copywriting books that I bought a year or two ago. I only read a couple of them, and I didn't finish one (I read the Boron's letters, and the Marketing/Sales psychology part of copywriting).

Do you have any advice for someone like me, who's only skillset is in retail? Would you recommend that I go back into those copywriting books?

I've been currently reading my CompTIA A+ book (to get the A+ computer tech certification), but the last two weeks it has been put on the backburner because of all of the hours I've been working at my two jobs.

I am so lost and frustrated.

I want to do the Day 1 homework assignment, but it says to post a specific skill, but I wouldn't know what to put, which is why I'm hesitating to do it.

Any advice?

Thank you for your time.
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
I want to give this a try...

My Day 0 Homework:

1. Why are you doing this?

I am doing this because I am simply going no where fast. I work two jobs, a full-time and a part-time job, and it is a lot of work, with little pay, and I honestly don't want to be doing them for the rest of my life. I want to make some real money, so I can pay down my debt, save some money, get out of my parents' house and get my own place, and start some kind of business so that my life can go in a better direction.

2. Describe your endgame in specific detail...

I honestly couldn't describe the endgame in detail. I have no way of knowing if I can get there. I want to have my own business, which is either my own videogame company, an online fastlane business, or both. The key is money. The key to everything is money. And you have to work really hard for it. I'm doing whatever I can to make my life better.

3. How much money do you need to earn to make this worth it?

If we are referring to doing the work on Upwork, I'd be content with $1000 or $2000 a week.

4. Who are you failing if you give up or don't succeed?

The only person you're ever failing is yourself. This question is very obvious to me. I don't need to be asked it, because I already know the answer.

---------------------------------------------------------------------------------

I do have a question for the creator of this thread, Lex DeVille, if you don't mind a moment of your time.

I have no skills.

I have an Associates Degree in Computer Information Systems (networking), which was a waste of time because I didn't take college as seriously as I should have.

I have two certificates of completion in a trade school, Plumbing 1 & 2.

And I know how to do ROM hacking (which is reverse-engineer old Nintendo games).

I know some C++ programming, but the plumbing and networking, I don't have enough experience in them what-so-ever to be of any use to anybody.

My work experience is all retail. Not much skills needed there.

I am good with customer service, and stocking shelves, because of my 14 years of retail experience, but nobody is going to pay me more for doing that.

I read ahead to Day 1 assignment, in creating an Upwork profile, but I wouldn't know a single skill that I could put on there, to make me be of any use to anybody.

I do have some copywriting books that I bought a year or two ago. I only read a couple of them, and I didn't finish one (I read the Boron's letters, and the Marketing/Sales psychology part of copywriting).

Do you have any advice for someone like me, who's only skillset is in retail? Would you recommend that I go back into those copywriting books?

I've been currently reading my CompTIA A+ book (to get the A+ computer tech certification), but the last two weeks it has been put on the backburner because of all of the hours I've been working at my two jobs.

I am so lost and frustrated.

I want to do the Day 1 homework assignment, but it says to post a specific skill, but I wouldn't know what to put, which is why I'm hesitating to do it.

Any advice?

Thank you for your time.
Yes I have advice. You need to work on your mindset not your skillset.

You've got an excuse at every turn. Limiting beliefs in practically every sentence.

If you don't know what to list as your skill you have to figure out how to solve that.

I have no skills.
You disproved yourself in just a few lines down.

I have an Associates Degree in Computer Information Systems (networking), which was a waste of time because I didn't take college as seriously as I should have.
Actually, this is a useful credibility marker than can help you land gigs.

I have two certificates of completion in a trade school, Plumbing 1 & 2.

And I know how to do ROM hacking (which is reverse-engineer old Nintendo games).

I know some C++ programming, but the plumbing and networking, I don't have enough experience in them what-so-ever to be of any use to anybody.
You don't need experience to plunge a toilet, although nobody will hire you to do that online. There are apprenticeship programs to help you get experience. There are also people who hire people straight out of school for jobs like plumbing and are willing to teach them the ropes. But would you hire someone who walked through the door with an attitude of "I can't because all of these excuses..."?

My work experience is all retail. Not much skills needed there.
Sales
Customer Service
Answer Questions
Answering Phones
Decision Making
Promotional Marketing

I am good with customer service, and stocking shelves, because of my 14 years of retail experience, but nobody is going to pay me more for doing that.
Nobody is going to pay you more for sure. They would pay me a lot more even without experience because I would just use that skill, sell myself, and make it happen.

I read ahead to Day 1 assignment, in creating an Upwork profile, but I wouldn't know a single skill that I could put on there, to make me be of any use to anybody.
I'm not going to tell you what to put in there. You need to develop resources for problem solving because you will need them for freelancing.

Ask yourself questions:

I wouldn't know a single skill that I could put on there.
- How can you go about finding a skill to list?
- What skills do I already have?
- What skills could I possibly learn?
- What skills are even allowed?
- How can I find out what skills are allowed on Upwork?
- What ways could I figure out what clients might need on Upwork?
- What am I most interested in doing?
- How can I best help people online?

But don't just ask yourself questions...find answers. This is the single biggest determining factor between someone who makes it as a freelancer and someone who is just wasting their time. If you can't ask questions and answer them on your own, you can't win at freelancing. You can't win at business. You can't win at anything until you start to learn how to solve problems.
 

Madame Peccato

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 14, 2018
97
180
142
27
Morbegno, Italy
Would I have a good chance of getting approved if I don't have any skills other than English being my native language, no work history or college degree?
Search for "Article writing" jobs, filter them so you only see the entry level ones, there are always people who are looking for native English writers to write on a number of topics, and generally they specify they are looking for newbies, their request will have a line that says "this job is ideal for people who want an easy 5 stars review to get started here on Upwork".

Incredible topic Lex, I've been working on Upwork for a bit at this point, and I'm going to share my experience on here.

I started my Upwork journey in September 2018, I did not take it too seriously, ended up only doing 2 jobs (one of which I never got paid for) and gave up on the platform in mid November after spending all of my connects for each of these 3 months to no avail. Then in December I got a mail saying my account was set to Private, and that I would have to ask the support to get it back to Public.

I was a bit upset at the whole situation, but I simply sent a ticket and the automated system turned my profile back to Public. At that point I told myself "might as well try this again, why else would I bother reactivating my account otherwise". I re-read Lex' original Upwork topic, I armed myself with humility, watched a couple of his YouTube videos, and tried my best to craft as good of a proposal I could. I almost instantly found a job that paid 30$ per hour. I was speechless. Someone was willing to pay me, a literal who, 30$ per hour, without even being entirely sure if I was actually able to do the job. I finished the job in 2 hours, thanked the guy, and that was it.

Unfortunately, the following 2 months had no moment such as that one, I have done a lot of smaller tasks, I've even dabbled in some article writing just to earn some cash and build up my skills. Translating was still my main focus. I revamped my profile, and tried to make it a bit more interesting.

I now found a new client that pays decently, and it's repeated work, it's not enough to live on or anything, but considering the amount of time I need to put into this client, it's absolutely worth it. They are a pretty big company too from what I can see, so this will give me a boost of credibility.

This was about a month ago, the client seems satisfied with my work, and I've kept writing articles and doing other smaller translation jobs, up to today. I now saw this topic, and realized how TERRIBLE I have been at this whole Upwork thing. I'm still accelerating overall, I earned more in march than in the 3 previous months combined, but I wonder how much faster this could have been if I knew what I know now thanks to this topic earlier.

My profile was my weakest point, I have now rewritten it completely again, and this time I am 100% satisfied with it. It took me 2 hours. Previously I added extra categories to cast a bigger net, but I just now realized that bigger nets scare away the fishes I was trying to catch. My proposals were already you focused, and thanks to the example posted, and its breakdown, I can improve them even more now. I only need 5 more weeks to get the Top Rated badge

What is your opinion about what kind of portfolio pieces I should add to my profile? I am working as an English to Italian translator, my clients don't know Italian at all, so I'm not sure how to best showcase the content. I can't figure out the best way to show English text -> Italian text either, simple documents are not made for this.

Thanks again for all the amazing content, Lex. I really appreciate all the effort you put into this and into your YouTube channel.
 

pashka

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Jun 24, 2018
44
60
115
Toronto
So posts like this arent clssified as free forum ad? If I make Youtube video and big post about branding than it will be ok to post?

Anyway...

Upwork, Freelancer, Fiverr and any similar websites are waste of time for 90% of people.

Sure, you can make money. I used Fiverr when I was younger and I made $1k......in 1 year. Paying 20% (a bit more or less) to a website and paying tax to your country.

Those sites are race to the bottom. You cant compete with India or Pakistan.

Clients who are looking for a freelancers there, often looking for “everything” for paying almost nothing.

I also tried to hire few people, and the work they delivered was so bad I had to do it all by myself in the end.

I repeat, you can make some money in a looooooong run but its not worth it at all.

Wrong, wrong, wrong...

I had upwork (odesk) as my main (and only) source of income for 6 years. I started working for $4hr and when I left my highest paying project was at $80hr. Right before quitting working for nom more than 4hrs a day and making $3-4k which is close to top salaries in in IT in my home country. In the past couple of years I've been part of a team of 2 people, and my partner was making $100-120 hr. Never we had an issue with competition.

My biggest breakthrough was when after a long time I increased my rate from $20 to ~$35-40. I was impressed how the quality of clients got so much better instantly. So race to the bottom only exists in the bottom slice of the market on upwork.


P.S. Interesting how I see you being wrong about upwork but at the same time I realized how I myself fall the victim of this mentality when it comes to other marketplaces (e.g. Amazon) when I'm thinking about eCommerce... Something to think about
 

cwalto12

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Feb 21, 2018
51
93
126
Louisville
Just wanted to add to Lex's ego a little bit.

I followed his last thread and signed up for his emails last year when I was experimenting with Upwork. The only skill I had was growing an Instagram account for a home decor page (one of my failed first businesses). I leveraged that page to get jobs on Upwork because the Instagram page was decently successful.

I ended up working with a great guy that had a business on the other side of the country. We became internet friends and he referred me to 3 of his friends.

I started at $5 an hour...worked my way up to $20 an hour and got the "rising talent" badge in 2 weeks.

Then I landed a real world job (using my actual degree) that gave me a great raise, so I stopped Upwork.

Follow Lex's instructions guys. He is brilliant at this game.
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
Wrong, wrong, wrong...

I had upwork (odesk) as my main (and only) source of income for 6 years. I started working for $4hr and when I left my highest paying project was at $80hr. Right before quitting working for nom more than 4hrs a day and making $3-4k which is close to top salaries in in IT in my home country. In the past couple of years I've been part of a team of 2 people, and my partner was making $100-120 hr. Never we had an issue with competition.

My biggest breakthrough was when after a long time I increased my rate from $20 to ~$35-40. I was impressed how the quality of clients got so much better instantly. So race to the bottom only exists in the bottom slice of the market on upwork.


P.S. Interesting how I see you being wrong about upwork but at the same time I realized how I myself fall the victim of this mentality when it comes to other marketplaces (e.g. Amazon) when I'm thinking about eCommerce... Something to think about
Are you responding to me or to someone else? I wasn't sure since there wasn't a quote attached to your post, but it doesn't sound like you were responding to me. Sounds like you did pretty well on Upwork. I agree there's really no such thing as competition when you approach it properly.

*edit*
Ah, nevermind, I see that you were quoting that guy I blocked. That's why I couldn't see it. :)
 
Last edited:

pashka

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Jun 24, 2018
44
60
115
Toronto
Are you responding to me or to someone else? I wasn't sure since there wasn't a quote attached to your post, but it doesn't sound like you were responding to me. Sounds like you did pretty well on Upwork. I agree there's really no such thing as competition when you approach it properly.
hmm weird, I did quote a message.

Yeah, totally agree, in my humble opinion real competition happens within the top 5% of freelancers. What I mean by that is if you follow basic best practices than it already puts you above majority (I was surprised when discovered that a lot of people do not even read job description when they apply, or send generic "template" messages etc).

I honestly did not consider myself successful as I was trying to build a personal brand/agency outside upwork but ultimately failed in marketing myself.

Now when I think about it I feel like it was really great experience and the freedom it gave was absolutely awesome.

Btw @Lex DeVille there are some great tips are found here - thank you for this thread!
 

Attachments

ProcessPro

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
Apr 26, 2018
215
257
168
@Lex DeVille I'm doing the 15 days to copywriting challenge. I was looking at your courses on your website, and I was wondering where you suggest I begin to help me grow as a copywriter (and perhaps which courses after the first and the order). Thanks.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
@Lex DeVille I'm doing the 15 days to copywriting challenge. I was looking at your courses on your website, and I was wondering where you suggest I begin to help me grow as a copywriter (and perhaps which courses after the first and the order). Thanks.
Right now there's no copywriting courses on my website. One should go live next month. If you're just looking for general resources I recommend Ca$hvertising to get some of the basics down and then diving in with freelance work to gain experience.

If there's one area most copywriter training programs fail it's teaching new copywriters how to become independent, adaptable thinkers who can apply their skills toward any niche or type of copy even when they've never performed that type of copy before. The best way to get experience is to just start working with clients.

For the other programs most people start with the general business course and then go through the areas they need help with most. There's training on proposals to help with responses, and sales to help close deals once you get responses. There's an advanced profile training going live sometime this week to help you get found in search results.

The order doesn't matter that much. Just think about which areas you might be struggling with and go for that. But be sure you've applied the training from this thread first because those programs only build on what I've shared here.
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
This morning I was reading Upwork's Community threads and noticed a trend of their "Gurus" claiming you can't rank in Upwork search results due to Upwork rotating freelancers. I'm not sure why they're saying this when myself and others have proven the opposite is true many times over.

You CAN rank in search results both on Google and on Upwork and you can hold your position in the top 3-5 spots on the first page of client results as long as you don't change your title, tags, etc.

This is why testing is so important. If you just listen to what other people say and take their words at face value, you'd miss out on useful data that helps you get better results. You have to become someone who listens to what other people say, then tests things for yourself, and then decide for yourself what works and what doesn't and use the stuff that works.

Just because someone says something doesn't work doesn't change the results you get when the opposite is true...
 

ProcessPro

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
Apr 26, 2018
215
257
168
Right now there's no copywriting courses on my website. One should go live next month. If you're just looking for general resources I recommend Ca$hvertising to get some of the basics down and then diving in with freelance work to gain experience.

If there's one area most copywriter training programs fail it's teaching new copywriters how to become independent, adaptable thinkers who can apply their skills toward any niche or type of copy even when they've never performed that type of copy before. The best way to get experience is to just start working with clients.

For the other programs most people start with the general business course and then go through the areas they need help with most. There's training on proposals to help with responses, and sales to help close deals once you get responses. There's an advanced profile training going live sometime this week to help you get found in search results.

The order doesn't matter that much. Just think about which areas you might be struggling with and go for that. But be sure you've applied the training from this thread first because those programs only build on what I've shared here.
Thank you.
 

triodine

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Mar 26, 2019
7
7
16

Upwork is one of the fastest ways to get your feet wet with online business. You probably won't get rich on Upwork (though it's not impossible), and that isn't the purpose of this guide. This multi-post guide is an Upwork Tutorial for those who:

  • Need to get moving on something...ANYTHING
  • Need a way to bootstrap cash...FOR FREE

It doesn't matter where you're from or what your situation is. If you have semi-stable internet and a computer to work from, then you can make money on Upwork at no cost to you but your time.

In the posts that follow I will share a series of Upwork Tutorials to get you started even if you don't know what the f*ck you're doing, and even if you don't have any skills or experience right now. This step-by-step guide will give you a clear path from $0 to your first $1,000 or more on Upwork.

If you follow my posts and do as I say, you will make money...

Possibly this week.

However, you should know that your success here requires a difficult mindset shift. You will have to change how you do things. Employees do NOT make good freelancers. So here are some things you should know right now:

  • You can take your 20 year work history and light it on fire
  • Tuck your college degrees away on some shelf
  • Tear that entitled victim attitude to shreds because...

Freelance clients don't give a shit about your education and experience unless it backs up your ability to get the job done. Also, nobody owes you anything. In the freelance world, you rise to your own level based on how much you help people, and on how clearly you demonstrate that you can help people.


Also... I'm developing a corresponding tutorial for my YouTube channel, and as such will be posting videos related to each post topic. You can watch them or not. You do not have to watch them to get the information because I will also post it in text here.

Consider this DAY ZERO.

Each day I will walk you through one piece of the Upwork puzzle. Step-by-step I will guide you to get approved on Upwork, get started, and make money. At the end of each post you will find a homework assignment.

Do the homework each day.


I would encourage you to share your progress and results either here, on my channel, or both since it will encourage engagement that will send traffic to the Fastlane Forum (each video links to the forum), and to my channel which is valuable for M.J. and for myself and also promotes future comprehensive tutorials such as this one, which is valuable for you.

SET OFF AT SUNRISE TO GET THERE BY DARK

There's only one way this thread won't become another action-faking, analysis paralysis knowledge feast for you. To make anything useful happen, you will have to take MASSIVE action and get started. You will have to stop telling yourself every silly excuse. Stop being afraid. Don't let phantoms of fantasy futures destroy your dreams.

Action is the only way.

So start today. Right now. Make a commitment. Commit to do this. Commit to act and to get started. You will start this today. You will take your first step now. And that first step is to determine WHY you are doing this. What do you want to come of this? To do that, your first homework is physically to answer all of the following questions:

  1. Why are you doing this?
  2. Describe your endgame in specific detail...
  3. How much money do you need to earn to make this worth it?
  4. Who are you failing if you give up or don't succeed?

It's important to know WHY you are doing this. You can't be vague about it. "I want to be a highly paid freelancer who creates value" is not a good response for your "why."

You are doing this because you need to pay bills or debt. Because you want to quit your shitty job. Because you need money for your ecommerce business. Because you want to travel and earn money from anywhere. Because you want to support your family. Because you want to earn full-time pay with part-time work from home.

You are trying to escape something (bad job, bad boss, debt, poverty, feeling like a loser). You desire some kind of change (travel, money, freedom, skills, to get started). You are selfish and you want things in life and THAT IS OKAY.

But you need to define those things. The things you want. The things you don't want. Because it is those things that will help remind you why you set off down this path in the first place, especially when there's nothing but miles and miles of bumpy road ahead.

That is your homework today.

Do the homework. Post your response. In the next post I will teach you how to give yourself the best possible chance to get approved on Upwork. As of 2019, getting approved on Upwork is probably the single biggest barrier to entry for new freelancers.

Lucky for you, you're not a freelancer. You're an entrepreneur, and you have me as your guide. So follow this Upwork Tutorial and commit to continue even when the long road makes you weary. If you do, you may discover the distance between sunrise and sunset isn't so far apart as it seems.

By the way...

This is the only mindset post.

Get your mind right now. In the days that follow, we've got work to do.

Why are you doing this?

I want to get my feet wet and start the train towards learning new skill sets and developing the tools and knowledge I can use to leave the normal 9-5 job. To be able to begin to work from home and eventually from anywhere. That way I can remain consistent whether I'm traveling the world or visiting family.

Describe your end game in specific detail.
My parents originally immigrated from communist Romania back in the late 80s. Growing up I would hear tales of there struggle and what they had to do just to survive. Growing up in a first world country and ultimately immigrating as a family to the US of A, I've had this fire inside me saying that I can't let my parents struggles and sacrifices go in vain. I see myself getting into a position where not only I am completely financially independent but that I am also in a position where I can provide and take care of my parents. I want them to be able to retire without a single worry or fear in their minds. A dream of mine is to be able to call them one morning and let them know that everything is taken care of and they don't have to worry about anything. I want to be able to travel the world(my main dream) and come and go as I please. I want to be able to spend weeks/months visiting my parents and then flying off to a new and exciting country at my choosing. I don't want to ever have to ask anyone for "permission" to use my "vacation days". Not only that, I want to get to a place where all of my work (aside from client facing and special cases) can be done all on a laptop. Free from stupid office politics where there are too many chefs in the kitchen and everyone has a giant inflated ego because of there "middle management".

How much money do you need to earn to make this worth it?
I haven't honestly thought about this and am struggling to come up with a solid numerical value since I think it's relative to how luxurious I'd want to live /give my parents for there retirement. I would think that 1 million would be a good start though.

Who are you failing if you give up and don't succeed?
Myself
 

ProcessPro

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
Apr 26, 2018
215
257
168
@Lex DeVille Hi Lex. Do you know of any good swipe files online that can help me on my copywriting learning journey? I will build my own, but looking for a start. Thanks.
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
@Lex DeVille Hi Lex. Do you know of any good swipe files online that can help me on my copywriting learning journey? I will build my own, but looking for a start. Thanks.
Nope.

I don't use any swipe files. Virtually all of my copy is tailored for the individual audience from scratch. It's not plug'n'play. I create my own layouts and structures and then split-test them to see what gets the best results.

If you work with serious clients you'll have to split-test your copy anyway even if you use a swipe file. I'd rather use my own styles and structures that have worked for me and start from there. That way I never rely on other copywriters and avoid accidentally getting sucked into their bad habits.

For instance, if you join 20 female coach mailing lists, at least 10 of them will start their emails with: "I'm so excited to share with you blah blah blah."

It came across as authentic for the first couple of people who used it. But now it's stale, yet they (or their copywriters) continue to use it all....the....time.

I don't study other copywriters.

I'm a rebel. I break systems. People study me. Not the other way around. ;)
 

brewster

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
May 25, 2014
71
184
148
29
Austin, TX
Nope.

I don't use any swipe files. Virtually all of my copy is tailored for the individual audience from scratch. It's not plug'n'play. I create my own layouts and structures and then split-test them to see what gets the best results.

If you work with serious clients you'll have to split-test your copy anyway even if you use a swipe file. I'd rather use my own styles and structures that have worked for me and start from there. That way I never rely on other copywriters and avoid accidentally getting sucked into their bad habits.

For instance, if you join 20 female coach mailing lists, at least 10 of them will start their emails with: "I'm so excited to share with you blah blah blah."

It came across as authentic for the first couple of people who used it. But now it's stale, yet they (or their copywriters) continue to use it all....the....time.

I don't study other copywriters.

I'm a rebel. I break systems. People study me. Not the other way around. ;)
Good advice if you've been in the game a while.

But for those just starting out? Wouldn't recommend it.

As I think the saying goes... "you've gotta learn the rules before you can break 'em."
 
OP
OP
Lex DeVille

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,912
18,826
3,756
The Underground
Good advice if you've been in the game a while.

As I think the saying goes... "you've gotta learn the rules before you can break 'em."
One time I switched lanes while passing through a green light. Had no idea it was against the law. Still got pulled over. So no, you don't have to learn rules to break them and you don't have to learn copy to write it and get results.
 

ProcessPro

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
Apr 26, 2018
215
257
168
Nope.

I don't use any swipe files. Virtually all of my copy is tailored for the individual audience from scratch. It's not plug'n'play. I create my own layouts and structures and then split-test them to see what gets the best results.

If you work with serious clients you'll have to split-test your copy anyway even if you use a swipe file. I'd rather use my own styles and structures that have worked for me and start from there. That way I never rely on other copywriters and avoid accidentally getting sucked into their bad habits.

For instance, if you join 20 female coach mailing lists, at least 10 of them will start their emails with: "I'm so excited to share with you blah blah blah."

It came across as authentic for the first couple of people who used it. But now it's stale, yet they (or their copywriters) continue to use it all....the....time.

I don't study other copywriters.

I'm a rebel. I break systems. People study me. Not the other way around. ;)
Always such a detailed response. Thanks for taking the time to share your thoughts. That's precisely why I was asking for a recommendation. Don't want to pick up poor habits. Was hoping you had quality swipe files. Well thanks. From the ground up it is.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
New Course! Upwork Client Psychology I #UdemyApproved! Upwork Client Psychology I is designed...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Welcome to 2020, I wanted to add in a quick note about gratitude for the new year...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

The 2020 Fastlane Summit

This event SOLD OUT in October. For authorized resale tickets, please check ticket resales or contact the forum directly.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom