Kak
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Hi All ,
I recently read a book called Zero to One by Peter Thiel . As per him we should enter a field where we can establish a monopoly . In M J's book we read if there is competition we should skew values and make ourselves dominant in our business. My question is what should be the level to competition before we enter a business ? Do we enter a field in which there is no competition ? Enter a market which is saturated but we have confidence that we can still dominate it ?
I think there is a thin line between having competition and entering a saturated market . How to choose or make better decision .
I’ve never read Theil’s book, but I love businesses that fit, at some level, the description of monopoly. Good luck keeping one long term though.
I’ve operated in all three scenarios: no competition, formidable yet beatable competition and groupthink saturated markets where you basically can’t expect to win.
Competition absolutely needs to be a consideration to the market environment. Run your numbers with the proper considerations and if it makes sense, make it happen.
Saturated markets can blow me though.