So I may be getting ahead of myself but I was running the numbers for a lead gen site, and am questioning the best solution for this problem.
To get traffic to the site I am using adwords and fb ads, if I convert 10% of visitors into leads it'll cost about 6 dollars to acquire one lead. My question is, when selling leads what is the best way you charge the businesses you sell the leads to?
Method 1: Charge them weekly/ monthly for the leads given in that period of time?
Method 2: Charge them daily for the leads given that day
With method 1 the problem I would run into is not getting the return on my cost per lead fast enough to put the money back into the business and would quickly run out of capital. But with method 2 is that hassle for the business to constantly have to be paying and possibly turn them off from purchasing leads?
Thanks!
To get traffic to the site I am using adwords and fb ads, if I convert 10% of visitors into leads it'll cost about 6 dollars to acquire one lead. My question is, when selling leads what is the best way you charge the businesses you sell the leads to?
Method 1: Charge them weekly/ monthly for the leads given in that period of time?
Method 2: Charge them daily for the leads given that day
With method 1 the problem I would run into is not getting the return on my cost per lead fast enough to put the money back into the business and would quickly run out of capital. But with method 2 is that hassle for the business to constantly have to be paying and possibly turn them off from purchasing leads?
Thanks!
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