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Lead Gen for Python Coding Website

Marketing, social media, advertising

Robin Andrews

New Contributor
Read Fastlane!
User Power
Value/Post Ratio
31%
Jun 16, 2019
42
13
UK
My conversion rate is pants.

I have a popup to subscribe to my blog, a widget with an offer to get the code for an application that will help people learn coding, and at the end of each blog post there is an offer to get the code for a fun game that also has educational value.

I thought these were a good start, but my conversion rate for visitors to my site into subscribers is about 0.45%.

A couple of requests:

Could you maybe take a look at Learn Python Programming and Computer Science - Compucademy and tell me if there is anything obvious that needs addressing to improve conversions?

And, can you think of what would make an appealing offer for people visiting my site? It's about learning to code in Python, but I'm having trouble thinking of ideas.

A few that I can think of now are:

Cheat sheets - probably overdone, but could work
"10 Mistakes to to avoid when learning Python programming" - PDF
"How to learn Python Programming fast" - PDF
Program code for various applications
Interview Questions with solutions - PDF

It would be helpful to get some more ideas, as well to hear if any of those I just mentioned sound any good.

Many thanks in advance for any advice.
 
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drahz

Contributor
Read Fastlane!
Read Unscripted!
User Power
Value/Post Ratio
138%
Jul 24, 2019
58
80
Did you try split testing? Try to make several versions of the landing page and see which one converts the best.
 

Tom H.

Silver Contributor
FASTLANE INSIDER
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Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
210%
Dec 13, 2019
263
552
Jaco, Costa Rica

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