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Lead Gen App Monetization Advice

luniac

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Hey guys,
i may have potentially stumbled on "the one", an app idea that fits CENTS.
In the context of a very specific industry, it involves connecting employers to employees.
Obviously i want the employees to register for free in the system.
But how do i monetize the employers?

Should i do fee per job posting?
or subscription based(in this industry the job openings change constantly, it can be very short term work)
Also i can make the app such that employers can post information for Customers as well, which further reinforces a subscription based monetization.

i'm leaning towards subscription.


EDIT:
actually wtf why am even asking... subscription it is...
never mind guys.
 
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Last edited by a moderator:

Scot

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Hey guys,
i may have potentially stumbled on "the one", an app idea that fits CENTS.
In the context of a very specific industry, it involves connecting employers to employees.
Obviously i want the employees to register for free in the system.
But how do i monetize the employers?

Should i do fee per job posting?
or subscription based(in this industry the job openings change constantly, it can be very short term work)
Also i can make the app such that employers can post information for Customers as well, which further reinforces a subscription based monetization.

i'm leaning towards subscription.


EDIT:
actually wtf why am even asking... subscription it is...
never mind guys.


Most job boards like indeed.com monster.com charge employers to post ads. They also can pay extra to have their ad displayed at the top of a search results too.

That's the basic way to monetize. You can also do simple banner ad sponsorship too.
 
Last edited by a moderator:

luniac

Platinum Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
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Value/Post Ratio
158%
Dec 7, 2012
1,781
2,811
33
brooklyn
Most job boards like indeed.com monster.com charge employers to post ads. They also can pay extra to have their ad displayed at the top of a search results too.

That's the basic way to monetize. You can also do simple banner ad sponsorship too.

actually yea, thinking more about it a fee based approach makes more sense to me now. Registration and profile creation should be free, with one time fees or package deals for posting jobs
 
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