Customers don't give a shit until spring. You have like 4 months available for signing up 90% of your customers. March, April, May, and June (with parts of July).
I remember hanging door hangers and getting one single customer after doing it for an entire month. Shit was depressing.
Rank your listing high on google. That's the most important.
1. Name of your google listing should be almost an identical match to the most popular search result in your area, and contain the name of the city you're in. Example: "Razor's Edge Lawn Care Services - Portland"
2. Follow the standard N.A.P format for SEO. Make sure your name, address, and phone number along with other info all match across your website, fb page, etc.
3. Get your buddies to write reviews for your new business. Get like 10 padded reviews to start off.
4. Make sure the brand is listed in different areas like on yelp, home advisor, social media, etc. Those create backlinks that give your listing some authority.
We are always in the top few listings for almost all searches for lawn care service in our area by following these strategies.
Also, advertise on craigslist. It works pretty well. Very cheap.
In spring, run fb ads heavily. Out of season your cost per lead will skyrocket though so we only run them in spring. Ask me and I'll tell you how we do our fb ads.
You will need a customer service person. I have someone hired but you might want to look into an answering service. This is very important because most companies are just some dude and his cell phone answering calls and handling complaints. Very unprofessional. You need a soft-spoken chick working the phones.
Please don't use electric shit. We have many customers who actually bought electric mowers, realized it was about as powerful as an easy-bake oven, and then called us.
I remember hanging door hangers and getting one single customer after doing it for an entire month. Shit was depressing.
Rank your listing high on google. That's the most important.
1. Name of your google listing should be almost an identical match to the most popular search result in your area, and contain the name of the city you're in. Example: "Razor's Edge Lawn Care Services - Portland"
2. Follow the standard N.A.P format for SEO. Make sure your name, address, and phone number along with other info all match across your website, fb page, etc.
3. Get your buddies to write reviews for your new business. Get like 10 padded reviews to start off.
4. Make sure the brand is listed in different areas like on yelp, home advisor, social media, etc. Those create backlinks that give your listing some authority.
We are always in the top few listings for almost all searches for lawn care service in our area by following these strategies.
Also, advertise on craigslist. It works pretty well. Very cheap.
In spring, run fb ads heavily. Out of season your cost per lead will skyrocket though so we only run them in spring. Ask me and I'll tell you how we do our fb ads.
You will need a customer service person. I have someone hired but you might want to look into an answering service. This is very important because most companies are just some dude and his cell phone answering calls and handling complaints. Very unprofessional. You need a soft-spoken chick working the phones.
Please don't use electric shit. We have many customers who actually bought electric mowers, realized it was about as powerful as an easy-bake oven, and then called us.
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