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EXECUTION Lawn Maintenance As Service

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door123

Bronze Contributor
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Read Rat-Race Escape!
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Apr 4, 2020
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Hi All

This is my lawn maintenance progress thread for a lawn maintenance company I started early this week in Nor Cal. I will be posting any updates ~biweekly. Post inspired by @Johnny boy

My Objective get to $12,500 in monthly gross receipts & hire a full-time crew by the beginning of next spring (March).

So Far
Qualified Leads: 5
Clients: 2
Monthly Gross: $225

My Marketing Plan:
Distribute door hangers every 4 weeks in 3 zip codes
Target 3 zip codes on Google & Facebook, Yelp( ~$30 a day budget)
Rank my sales page for 3 zip codes

Why 3 zip codes? Route density is the name of the game lawn care.

Equipment:
Vehicles - still deciding on what to get.
Ego Electric Mower, blower, weed eater, bush trimmer, - pretty much 0 maintenance, electricity is cheap,






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door123

Bronze Contributor
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Read Rat-Race Escape!
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Apr 4, 2020
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West Coast
How are you managing battery charge throughout the day? I was looking at buying an electric leaf blower for my yard and the 15 minute battery life turned me off it.
ego blower runs up to 75 mins on 1 battery, we have extra batteries plus charge on go just in case
 
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fridge

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Jun 4, 2020
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I read your other thread and see you're selling a product on Amazon as well, which business do you plan on focusing on in the event you need to drop one of them? I'd also look into yard signs, great way to advertise as a smaller business. If you're able to start with lawn care, and expand into gutter cleaning/christmas lights/fall & spring clean ups, you should be able to keep your crews going year round. I'm actually pivoting from pressure washing to primarily lawn care/landscaping as well since there's the repeatability of it.
 

door123

Bronze Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Speedway Pass
Apr 4, 2020
111
101
133
West Coast
I read your other thread and see you're selling a product on Amazon as well, which business do you plan on focusing on in the event you need to drop one of them? I'd also look into yard signs, great way to advertise as a smaller business. If you're able to start with lawn care, and expand into gutter cleaning/christmas lights/fall & spring clean ups, you should be able to keep your crews going year round. I'm actually pivoting from pressure washing to primarily lawn care/landscaping as well since there's the repeatability of it.
I would say the service business has a 95% chance of survival past year 3 but my product business has about a 30% chance of survival past year 3. I would probably drop the product business first.

We do landscaping service year round, so I wont need to diversify with other stuff. Plus our customers are on a 12 month payment plan.

Smart on moving towards a recurring service.
 

Johnny boy

Legendary Contributor
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May 9, 2017
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Customers don't give a shit until spring. You have like 4 months available for signing up 90% of your customers. March, April, May, and June (with parts of July).

I remember hanging door hangers and getting one single customer after doing it for an entire month. Shit was depressing.

Rank your listing high on google. That's the most important.

1. Name of your google listing should be almost an identical match to the most popular search result in your area, and contain the name of the city you're in. Example: "Razor's Edge Lawn Care Services - Portland"

2. Follow the standard N.A.P format for SEO. Make sure your name, address, and phone number along with other info all match across your website, fb page, etc.

3. Get your buddies to write reviews for your new business. Get like 10 padded reviews to start off.

4. Make sure the brand is listed in different areas like on yelp, home advisor, social media, etc. Those create backlinks that give your listing some authority.

We are always in the top few listings for almost all searches for lawn care service in our area by following these strategies.

Also, advertise on craigslist. It works pretty well. Very cheap.

In spring, run fb ads heavily. Out of season your cost per lead will skyrocket though so we only run them in spring. Ask me and I'll tell you how we do our fb ads.

You will need a customer service person. I have someone hired but you might want to look into an answering service. This is very important because most companies are just some dude and his cell phone answering calls and handling complaints. Very unprofessional. You need a soft-spoken chick working the phones.

Please don't use electric shit. We have many customers who actually bought electric mowers, realized it was about as powerful as an easy-bake oven, and then called us.

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