Hi! I ran a Kickstarter campaign a year ago. One of the things that surprised me the most is how half of my backers found my campaign through KS page. I was building my audience on FB and planning to lead it towards Kickstarter, and many backers came from browsing the "promoted by Kickstarter" section. So KS has its own ecosystem, one important part of it is the "superbackers", people that put money into a LOT of projects. Kind of like a shopping addiction maybe. So a good idea would be to try to do some marketing strategy towards this ecosystem.
Also, a second advice: Try and make the project funded in the first 24 hours (or 48? don't remember). That boosts significantly the visibility Kickstarter gives your project. So keep that in mind when establishing a funding goal (maybe you want way more than 3000 IG followers before launch.... or maybe not, not sure about how many will actually buy).
And finally, if you see people that cancel their pledges, don't worry; it happens ALWAYS. Actually, there are people that ALWAYS are the first to pledge and ALWAYS back out at the last moment, and do the same with all projects. So be prepared for that.
Another advice: Keep people updated after the campaign has ended. Regularly. Even if things go wrong and you're not able to deliver on time. Don't disappear for months, especially if you want that same people to back you in following projects. The best for that not to happen would be to have everything already produced, I know it's the opposite as what KS is (getting the necessary funds to create a product), but it will save you countless headaches.
And finally, if you are morally more ambiguous than me, keep in mind that KS terms don't "force you" to deliver. So technically you could promise a lot and allegate difficulties and cancel everything and keep the money.
I don't support that in any way (my morals are so strict that I've been 2 years working for free to deliver something I promised and wasn't able to do on time), but it is a strategy that might work for others.
If you want to read about my experience I'm leaving you my posts from last year here! There's also links to my KS and FB page.
Also here:
Also, a second advice: Try and make the project funded in the first 24 hours (or 48? don't remember). That boosts significantly the visibility Kickstarter gives your project. So keep that in mind when establishing a funding goal (maybe you want way more than 3000 IG followers before launch.... or maybe not, not sure about how many will actually buy).
And finally, if you see people that cancel their pledges, don't worry; it happens ALWAYS. Actually, there are people that ALWAYS are the first to pledge and ALWAYS back out at the last moment, and do the same with all projects. So be prepared for that.
Another advice: Keep people updated after the campaign has ended. Regularly. Even if things go wrong and you're not able to deliver on time. Don't disappear for months, especially if you want that same people to back you in following projects. The best for that not to happen would be to have everything already produced, I know it's the opposite as what KS is (getting the necessary funds to create a product), but it will save you countless headaches.
And finally, if you are morally more ambiguous than me, keep in mind that KS terms don't "force you" to deliver. So technically you could promise a lot and allegate difficulties and cancel everything and keep the money.
I don't support that in any way (my morals are so strict that I've been 2 years working for free to deliver something I promised and wasn't able to do on time), but it is a strategy that might work for others.
If you want to read about my experience I'm leaving you my posts from last year here! There's also links to my KS and FB page.
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