Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Speedway Pass
All that stuff is nice, but what's the story and who are you targeting?
Everyone has a nice t-shirt website, so you have to answer the questions nobody else does.
• What niche is this for?
• Who is that person specifically?
• What are they like?
• How do they think?
• What do they identify with?
• How do they want your shirts to make them feel?
• What story does your brand tell?
• What story does each shirt tell?
Regarding stories, I'm talking about the story told in terms of brand imagery as well as copy. There should be an unspoken story and a story told with words. Even those who like your designs won't buy them if there's nothing to connect with.
Shirt stores are a dime a dozen. It's no longer about creating viral designs or mass marketing. You have to target a micro-niche around the people who already want the experience you offer. Right now that experience isn't clear. Right now it's just shirts. I don't know who this is for.
Some people like to watch t.v. <---- These people don't buy t.v. shirts.
Some like to watch Star Trek. <---- These people buy anything Star Trek but they have lots of options.
Some like the Klingons <----- These people buy Klingon shirts any chance they get because Klingon shirts are hard to find, and they identify so much it's all they talk about, it's all they think about, they even learn the language. These people are a micro-niche tribe and they'll pay higher prices for a Klingon tshirt because it defines them. It forms their identity. It tells their story.
Define your niche. Define your customer. Define your brand. Define your story.
Why should they buy from you?
Everyone has a nice t-shirt website, so you have to answer the questions nobody else does.
• What niche is this for?
• Who is that person specifically?
• What are they like?
• How do they think?
• What do they identify with?
• How do they want your shirts to make them feel?
• What story does your brand tell?
• What story does each shirt tell?
Regarding stories, I'm talking about the story told in terms of brand imagery as well as copy. There should be an unspoken story and a story told with words. Even those who like your designs won't buy them if there's nothing to connect with.
Shirt stores are a dime a dozen. It's no longer about creating viral designs or mass marketing. You have to target a micro-niche around the people who already want the experience you offer. Right now that experience isn't clear. Right now it's just shirts. I don't know who this is for.
Some people like to watch t.v. <---- These people don't buy t.v. shirts.
Some like to watch Star Trek. <---- These people buy anything Star Trek but they have lots of options.
Some like the Klingons <----- These people buy Klingon shirts any chance they get because Klingon shirts are hard to find, and they identify so much it's all they talk about, it's all they think about, they even learn the language. These people are a micro-niche tribe and they'll pay higher prices for a Klingon tshirt because it defines them. It forms their identity. It tells their story.
Define your niche. Define your customer. Define your brand. Define your story.
Why should they buy from you?