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Launched Marketing Agency - Got 5 Clients (But I'm Confused!)

Discussion in 'Advertising, Marketing, Social Media' started by GetShitDone, Apr 17, 2019 at 4:12 AM.

  1. GetShitDone
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    GetShitDone Bronze Contributor

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    Hey guys, I've launched a Digital Marketing Agency and already have 5 companies (via my network) that want me to provide them services.

    For all of them, I'm creating free 2-step sales funnel websites and then provide free marketing training content (Via email) to their Affiliate Marketers that promote their companies. I do this to get their affiliate marketers to use my referral link for a Sales Funnel software (I get 60% commission recurring).

    But 1 of my clients wants me to create him a "Webinar Script" + Webinar Page + 3 Sales Emails + 2-Step Sales Funnel + Paid Ad Management (I will outsource this to a Partner Agency & take a commission)

    It seems most of my work would be in doing Copywriting based on the above services I provide him.

    1) How much should I charge for the above services as a fairly new person in the owning-my-own agency world?

    2) Is there a specific service structure or company structure that I should follow as a Digital Marketing Agency?

    3) How much should I charge for a creating a Webinar? (Aside from doing the actual voice over work)

    I'm experienced in Digital Marketing, but I am new to owning my own agency.
     
    Tanu1234 likes this.
  2. Timmy1990
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    Timmy1990 I Will Not Stop! Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Just set your own price.

    See if they bite.
     
  3. DVU
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    DVU In Progress Read Millionaire Fastlane Speedway Pass

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    If you set an X price, and in your head, you are thinking it's worth more, CHARGE MORE.

    Repeat until happy.

    There's nothing worse than being stuck in a reoccurring income that you know you could have gotten more out of.

    If they say no, it's fine.

    Better to pass up on a client than to undervalue yourself.

    Something I learned the hard way.

    And if you BTW ignore this, every time you do some work that that reoccurring income includes, you will feel angry an annoyed at yourself knowing you could have gotten more.
     
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  4. Chapas
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    Chapas Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    This advice is gold.

    I am starting to feel that I have been under valuing myself with my clients. In the beginning you just want to get clients and it is so easy to set a lower price just to get clients in the door. This has been my problem.

    Will use your advice now to rather pass on a client, than work for a price that does not suit me.

    Thank you for the advice!
     
    DVU likes this.
  5. Roli
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    Roli Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    How much is the average client worth to them? Work it out, (ask) and then charge 10% of that figure.

    1 Average Client = $20,000 Your Charge = $2000

    If their clients are only worth low three figures or worse still double figures, take it as a learning experience not to take on clients with such low profits.
     
  6. GetShitDone
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    GetShitDone Bronze Contributor

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    That's a really good point and it makes sense. I agree to not take on "low value clients". I know two different guys (each do FB & GOOG ads separately) that own agencies.. and they make $3,000/$5,000 minimum per month per client (And that's just what they charge for their time, not inc ad spend).

    They target high value clients like Wealth Management Firms.

    This makes a lot of sense and I had this thought in my head too somewhat.

    He said "money is tight" on the call and that "he would have more money rolling in within 2 months".

    Nonetheless - I will charge a fair price for my time/work.

    I never wanted to do 1 on 1 "Client work" like this, but I re-thought it as it's a big pay day for me if it's 4 figure work. I won't go below that.
     
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  7. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    1 and 3)
    [​IMG]

    2)
    A sample online marketing company could look like this (assuming it’s a holistic company that

    offers a broad spread of online marketing services):

    Owner

    You

    Executive Assistant/Virtual Assistant

    Sales†Marketing

    Sales Manager

    Sales Associate

    Sales Associate

    Sales Associate

    Marketing Manager

    Content Creator

    Social Media Manager

    Website Support

    Operations

    Operations Manager

    Website Developer

    Website Developer

    Website Developer

    Content Creator

    Content Creator

    Content Creator

    Social Media Manager

    Social Media Manager

    Social Media Manager

    Graphic Designer

    Graphic Designer

    Finance

    Financial Manager (CFO)

    Accounts Payable

    Accounts Receivable

    (CPA and Accountant)

    -Sean Marshall's Clone My Business
     
  8. DVU
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    DVU In Progress Read Millionaire Fastlane Speedway Pass

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    He's just not sold on whatever you're selling
     
  9. Maxboost
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    Maxboost Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    That's a lot of value you are giving and potential customers. I would go very high. How much revenue will this generate for him?
     

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